IMRA Membership Qualifications

IMRA is a Strategic Industry Group (SIG) within the Incentive Marketing Association (IMA). An IMA membership is a pre-requisite of membership in IMRA. Click here for information about IMA and membership opportunities.

Membership is open to individual or corporate IMA members who are involved in the production of incentive marketing products. For an explanation of membership categories, please refer to the member types listed below.

In addition to being a member in good standing of IMA, the following criteria must be met for each of the membership categories. The IMRA membership categories are:

Representatives  

• shall as a function of its business, engage in the representation of incentive products of Manufacturers/National Marketing Companies (NMCs);
• shall represent at least one (1) IMRA manufacturer member and/or NMC and/or promotional products supplier on a territorial, account, or mutually agreeable defined basis;
• shall be sponsored in writing by one or more IMRA members in good standing. International Representatives
• shall have their primary business address located within the United States;
• shall as a function of its business, engage in the representation of incentive products of Manufacturers/National Marketing Companies (NMCs);
• shall represent at least one (1) IMRA manufacturer member and/or NMC and/or promotional products supplier on mutually agreeable defined basis;
• shall be sponsored in writing by one or more IMRA members in good standing;

Manufacturers / Suppliers

• shall sell products in the incentive marketplace through persons or firms qualifying for representative membership in a majority of the territories in which it distributes incentive products;
• shall work with three (3) or more IMRA Representative members;
• shall enter into written contracts or issues letters of hire that outline the terms and conditions of such representation;
• shall be sponsored in writing by one or more IMRA members in good standing;

National Marketing Company (NMC)

• shall handle the exclusive national marketing and sales rights to the incentive field for two or more Manufacturers/Suppliers;
• shall sell products in the incentive marketplace through persons or firms qualifying for representative membership in a majority of the territories in which it distributes incentive products;
• shall work with three (3) or more IMRA Representative members;
• shall enter into written contracts or issues letters of hire that outline the terms and conditions of such representation;
• shall be sponsored in writing by one or more IMRA members in good standing;

Manufacturer/Supplier via an NMC

• shall be represented in the incentive market by an IMRA NMC Member;
• shall be sponsored in writing by one or more IMRA members in good standing;

Press

• shall offer online and/or print editorial content on incentive marketing;
• shall be sponsored in writing by one or more IMRA members in good standing;

Technology/Resource Provider

• shall provide technology services and/or resources (i.e. consulting, etc.) for the incentive channel / or business in general;
• shall be sponsored in writing by one or more IMRA members in good standing;

Partner

• shall be an individual, firm or corporation not eligible for any other category of membership in the Alliance;
• shall be actively engaged in providing services associated with the general advancement of the incentive industry or profession specifically:
  • the sponsorship of trade shows/exhibitions; or
  • the provision of consulting services consistent with the goals of the IMRA SIG to advance the incentive industry or profession.
• shall be sponsored in writing by one or more IMRA members in good standing;