Incentive Marketing Association

Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $90 billion incentive industry. That’s why business improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore our website to learn how IMA can help you prosper in the incentive industry.

Join IMA Now!

Membership is open to providers of incentive and recognition merchandise and services.  Click below to find out what IMA can do for you and your organization.


IMA Strategic Industry Groups & Chapters

IMA's SIGs provide a network to connect with others operating in similar focus-areas. SIGs are available for gift cards, merchandise, education/incentive and travel.


IMA Summit 2019 Recap

Another successful annual conference took place in Chicago, July 22-24, 2019 with a total of 362 attendees from 14 countries. Check out photos, award winners, IP designations, and more!