IMRA's Mission

Incentive Merchandise To Reward & Appreciate (IMRA) is a Strategic Industry Group of the Incentive Marketing Association. IMRA has been a leader in the incentive marketplace for over forty years.

IMRA is the only organization in the incentive marketplace dedicated to:

  • Advancing the representative/manufacturer working relationship;
  • Promoting the use of brand name products accessed through special markets as preferred award choice in incentive programs;
  • Advocating, promoting and protecting the rep-function.