Incentive Travel: The Incomparable Motivator

Episode 10 | July 13, 2023

Workforce demographic shifts and emerging trends for program participants and sponsors have resulted in significant changes for incentive travel initiatives. As costs increase, so does the importance of ROI. Thus, today’s incentive travel campaigns are highly sophisticated with opportunities for all team members. 

Success begins in the planning stages, relies on a well-conceived launch, and creative communication and includes a thorough post-even analysis. In this episode, we talk with two incentive travel veterans about important insights from recent research, best practices for program sponsors and why incentive travel is unparalleled in engendering loyalty and workplace engagement.



Lincoln Smith, IP, HMI Performance Incentives

For over 25 years Lincoln Smith has been a recognized leader in the incentive marketing industry. He is currently the Chief Strategy Officer for HMI Performance Incentives where he works with companies in over 30 industries to design strategies to accelerate growth and increase customer engagement. Lincoln is a current Board Member of the Incentive Marketing Association (IMA) and Incentive & Engagement Solutions Providers (IESP) where he is a regular contributor and thought leader. You can follow Lincoln’s loyalty leadership through HMI’s blog and LinkedIn.



Annette Gregg, Society for Incentive Travel Excellence (SITE)

Annette Gregg, CMM, MBA is CEO of the Society for Incentive Travel Excellence (SITE), leading its 2,500 global members and the SITE Foundation. She has an extensive background in the meeting and hospitality industry, serving in executive-level positions for corporations, associations and non-profits. She regularly delivers keynotes on topics including diversity and unconscious bias, promoting women in the workplace, and a variety of professional development topics. Follow her work on LinkedIn