5 Goal-Setting Sins to Avoid

Episode 8 | October 18, 2022

Managers often become managers because they were successful in a non-management role. They routinely met – or exceeded – their goals, which can make it difficult for them to cope with members of their team who fall short of their goals.

In this episode, we explore the fact that missed goals are not always solely the fault of the person who misses them. Managers can be partly – or even mostly – to blame.

There are numerous goal-setting sins, but we focus on five and speak with three experts about why these mistakes can have such a negative impact.


 Ayelet Fishbach, Professor at the University of Chicago
Ayelet Fishbach is a professor of behavioral science and marketing at the University of Chicago Booth School of Business. She is an expert on motivation and decision-making and is the author of “Get It Done: Surprising Lessons from the Science of Motivation.” Connect on LinkedIn.
 Tom Miller, Lecturer at Metropolitan State University of Denver
Tom Miller teaches sales leadership and business at Metropolitan State University of Denver. He is an entrepreneur who has created, built, and sold two businesses and is a veteran of the incentive and recognition industry. Connect on LinkedIn.
 Mike Sullivan, Director of Business Development at Quality Incentive Company
Mike Sullivan is the director of business development at Quality Incentive Company. With nearly 20 years of experience designing and implementing incentive and recognition programs, Mike specializes in employee recognition and multi-step channel sales incentive programs. Connect on LinkedIn.