Incentive Travel Council

The Incentive Travel Council is focused on helping organizations better understand how they can continue to grow business performance through reward and recognition travel. Our main objectives are to explore, promote and educate on:

  • Strategies to improve or establish programs based upon needs and objectives
  • How reward and recognition travel initiatives can be effectively used to benefit business performance
  • Industry activism in order to voice opinion on how legal and industry regulatory issues influence the performance of travel incentives

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New Trends Shaping Incentive Travel 

Northstar Meetings Group released an article outlining six new trends from the Incentive Travel Index that are shaping reward travel. Read here

ITC Spirit Award

The Incentive Marketing Association, took time during its IMA Virtual Summit in 2022 to recognize the organization’s own outstanding volunteers with the Spirit Awards. The ITC Spirit Award recipient is selected based on having made an important contribution to the IMA and ITC through their volunteerism and for how they have exemplified our organization's mission. Congratulations to Lorraine Tillie with Travel + Leisure, the 2022 ITC Spirit Award recipient!