Recognition Council White Paper - The Intersection of Brand and Culture
The Recognition Council just issued a resourceful white paper, The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors. Brand is more than a logo and a tagline. It is the experience that customers have with your organization, its products and its services. >>Read more.
Incentive Federation Quarterly Review
In this 3rd Quarter Review, George Delta, Esq. reports on the recent Tax Court ruling concerning taxation of reward points earned for opening a bank account (Shankar v. Com’r). >>Read more.
Engaging Millennials - Time for New Approaches in the Workforce and Marketplace
Ask anyone interested in generational differences about the Millennial Generation and the answer remains the same: millennials are different.
A new white paper just been released by the Forum - the Research Arm of the BMA, (Business Marketing Association). >>Read more.
Global Incentive Council Releases New White Paper - Incentives in India: A Coming of Age
The Global Incentive Council just issued a resourceful white paper, Incentives in India: A Coming of Age. The paper outlines current factors that make one of the most populous and youngest countries in the world today a prime environment for the expansion of modern rewards and recognition programs.
New Recognition Council White Paper Links Branding and Cultural Initiatives
“Employees have the ability to make or break the customer’s brand experience,” according to a new white paper issued by the Incentive Marketing Association’s Recognition Council entitled The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors. >>Read more.
Holiday Campaign for Wounded Warrior Project
IMA is pleased to be participating in the 2014 Holiday Gift Drive for Wounded Warrior Project. >>Read more.
Karen Renk Excellence Award Announced
The Karen Renk Excellence Award will be awarded to the IMA member who best exemplifies the spirit of excellence in service to the association either through their work within the organization or through outreach to the community at large. >>Read more.
Circle of Excellence Winners Announced
Four strategic programs, designed to engage and motivate employees, dealers and customers, creatively used incentive campaigns to achieve successful results, winning the IMA's 2014 Circle of Excellence Awards, which were presented at the Association’s 15th Annual Summit, held July 27-29 in Philadelphia. >>Read more.