Performance Improvement Council White Paper - Sell In or Sell Out: A Unique Approach to Channel Incentive Program Design
Well-designed channel incentive programs have consistently proven an effective means of combating downturns in distributor (channel) purchases, market share and shelf space allocation at retail. In most instances, organizations establish a channel program by setting goals around channel or distributor purchases in an effort to stimulate sales, improve market share, or increase shelf space. >>Read the full White Paper
Capitalizing on Change: Skills for a New Era of B2B Marketing
Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals, who are uniquely poised to build corporate alliances and develop new approaches that drive success amid these changes. This paper, based on the FORUM’s October 2014 research study Is Your B2B Marketing Department Tapping the Right Talent? by Northwestern University’s Dr. Frank Mulhern, explores these new demands. >>Read more.
IMA Strengthens its Core Leadership By Hiring Industry Veteran as New Executive Director
Industry veteran, Donna Chrobak, accepts key position at the Incentive Marketing Association.
The Incentive Marketing Association (IMA) today announced the appointment of Donna Chrobak, to the role of Executive Director, overseeing the activities of the IMA and its 8 Strategic Industry Groups. >> Read more.
IMA raises over $60,000 in gift cards and merchandise for Wounded Warrior Project
IMA was pleased participate in the 2014 Holiday Gift Drive for Wounded Warrior Project. >>Read more.
New Recognition Council White Paper Links Branding and Cultural Initiatives
“Employees have the ability to make or break the customer’s brand experience,” according to a new white paper issued by the Incentive Marketing Association’s Recognition Council entitled The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors. >>Read more.