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Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore this website to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.

Featured Resource

Featured News

Performance Improvement Council White Paper - How To Engage and Market to Millennials

Millennials (those born between 1981 and 1998) rank as the largest generation ever, and they’re now taking center stage in both the workforce and the marketplace. Already the majority population at many companies, they stand poised to become a tremendous influence on the future of work and the most important consumer generation in history, with an estimated $170 billion in spending power. »Read the full White Paper.

New Incentive Marketing Association study examines award preferences, dispels widespread myths

Companies looking to reward and motivate their employees with incentive awards need to focus on the total reward experience, and it frequently doesn’t include cash, according to a new study commissioned by IMA.

“The Participant Study,” which was conducted by the Incentive Research Federation (IRF) through Intellective Group for IMA, is the largest, most statistically-complex study of participant award preferences done by an outside entity for the incentive industry to date. »Read more.

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