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7/27/2014 » 7/29/2014
2014 IMA Executive Summit

8/17/2014 » 8/19/2014
NEW 2014 Incentive Buyers Conference (IBC)

9/14/2014 » 9/16/2014
IMRA Marketing Conference

10/14/2014 » 10/16/2014
IMEX America

11/2/2014 » 11/4/2014
Money 2020

Welcome to our Online Community!

Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore incentivemarketing.org to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.


Featured Resource


Featured News

Incentive Market Study, October 2013

The October 2013 Incentive Market Study by the Incentive Federation confirms that the non-cash incentives market is thriving with 74 percent of U.S. businesses spending $76.9 billion annually on incentive travel, merchandise and gift cards. Read the complete study.

Establishing a "Systems Framework” to ensure all critical variables required to drive performance have been exposed

Connecting people to the plan requires a systematic approach when designing Incentive programs. The methodologies and approach discussed in this paper provides a comprehensive "Systems Framework” ensuring that all the critical factors required to drive desired performance have been exposed, considered, built into a "best practice” solution and implemented to create a sustainable solution with the overall objective of achieving the client’s desired results. Read more under IMA's Research & Resources' People Performance and Recognition..


2014 IMA Executive Summit Registration is now open!

This year’s conference will be held July 27 - 29 at the Sheraton Philadelphia Society Hill Hotel in Philadelphia, PA.

Join your colleagues at the 2014 IMA Summit, which is designed specifically for incentive marketing professionals. This year’s Summit will deliver valuable tools and ideas that will benefit your business and improve your bottom line. We will learn from each other how to do more for our clients while at the same time lower our costs. We will explore ways to develop more meaningful and profitable relationships.


2014 Circle of Excellence and Recognition Award Recipients to be Honored at IMA Summit in Philadelphia – Submissions Due NOW!

This year, IMA's major awards will be presented at the Executive Summit, scheduled July 27 - 29 in Philadelphia, Pennsylvania. Three hundred and fifty plus industry professionals will be in attendance as the Circle of Excellence and Social Responsibility Awards will be announced. Read more.

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