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Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore incentivemarketing.org to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.


Featured Resource


Featured News

Engaging Millennials - Time for New Approaches in the Workforce and Marketplace

Ask anyone interested in generational differences about the Millennial Generation and the answer remains the same: millennials are different.

A new white paper just been released by the Forum - the Research Arm of the BMA, (Business Marketing Association). >>Read more.

Global Incentive Council Releases New White Paper - Incentives in India: A Coming of Age

The Global Incentive Council just issued a resourceful white paper, Incentives in India: A Coming of Age. The paper outlines current factors that make one of the most populous and youngest countries in the world today a prime environment for the expansion of modern rewards and recognition programs.


Karen Renk Excellence Award Announced

The Karen Renk Excellence Award will be awarded to the IMA member who best exemplifies the spirit of excellence in service to the association either through their work within the organization or through outreach to the community at large. >>Read more.

Circle of Excellence Winners Announced

Four strategic programs, designed to engage and motivate employees, dealers and customers, creatively used incentive campaigns to achieve successful results, winning the
IMA's 2014 Circle of Excellence Awards, which were presented at the Association’s 15th Annual Summit, held July 27-29 in Philadelphia. >>Read more.

Karen Renk Remembered


It is with much sorrow that we share the passing of Karen Renk, long-time Executive Director of IMA. Karen passed away on Sunday morning, July 27th after a nine month fight with cancer. >>Read more.

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