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Welcome to our Online Community!

Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.

Featured Resource

Featured News

Performance Improvement Council White Paper - 7 Misconceptions about Employee Retention

When it comes to employee engagement, there is a first and obvious principle: you can’t engage someone who isn’t there. Employee retention is integral to employee engagement. Having a clear understanding of your turnover rate and why employees leave your company is foundational to your engagement strategy, talent acquisition efforts, and long-term planning. >>Read the full White Paper

Incentive Federation Quarterly Review

In this 3rd Quarter Review, George Delta, Esq. reports on the recent Tax Court ruling concerning taxation of reward points earned for opening a bank account (Shankar v. Com’r). >>Read more.

Engaging Millennials - Time for New Approaches in the Workforce and Marketplace

Ask anyone interested in generational differences about the Millennial Generation and the answer remains the same: millennials are different.

A new white paper just been released by the Forum - the Research Arm of the BMA, (Business Marketing Association). >>Read more.

New Recognition Council White Paper Links Branding and Cultural Initiatives

“Employees have the ability to make or break the customer’s brand experience,” according to a new white paper issued by the Incentive Marketing Association’s Recognition Council entitled The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors. >>Read more.

Holiday Campaign for Wounded Warrior Project 

IMA is pleased to be participating in the 2014 Holiday Gift Drive for Wounded Warrior Project. >>Read more.

Karen Renk Excellence Award Announced

The Karen Renk Excellence Award will be awarded to the IMA member who best exemplifies the spirit of excellence in service to the association either through their work within the organization or through outreach to the community at large. >>Read more.

Circle of Excellence Winners Announced

Four strategic programs, designed to engage and motivate employees, dealers and customers, creatively used incentive campaigns to achieve successful results, winning the
IMA's 2014 Circle of Excellence Awards, which were presented at the Association’s 15th Annual Summit, held July 27-29 in Philadelphia. >>Read more.