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9/27/2015 » 9/29/2015
2015 IMRA Marketing Conference

9/29/2015 » 10/1/2015
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10/8/2015 » 10/10/2015
Special Markets Dialogues 2015

10/13/2015 » 10/15/2015
IMEX America 2015










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Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.

Featured Resource

Featured News

Performance Improvement Council White Paper - How To Engage and Market to Millennials

Millennials (those born between 1981 and 1998) rank as the largest generation ever, and they’re now taking center stage in both the workforce and the marketplace. Already the majority population at many companies, they stand poised to become a tremendous influence on the future of work and the most important consumer generation in history, with an estimated $170 billion in spending power.

And they are significantly impacting the world around them—not the least of which is how they will drastically change the composition of the workforce. By 2020, the U.S. workforce will flip from 50 percent baby boomers and 25 percent millennials to 25 percent baby boomers and 50 percent millennials. »Read the full White Paper.

Performance Improvement Council White Paper - 10 Tips for Motivating and Engaging Millennials in the Workplace

Millennials. At 33 percent, they now represent the largest generation in the U.S. workforce, surpassing the Baby Boomer group, which has declined to 31%.i The growing workplace influence of this segment (born between 1980 and the mid 2000s) has sparked an urgency to understand their world and their motivations. Why won’t they pick up the phone? How different are they from previous generations? How can we best manage their performance? Following are the answers to these questions, as well as a review of the 10 best tips for managing Millennials in the workplace. »Read the full White Paper.

2015 Circle of Excellence Winners Announced

The 2015 Circle of Excellence Winners were honored on Monday, July 27, during the Annual IMA Executive Summit in Nashville, TN. >>Read more.

New IMA Board of Directors

The 2015-2016 IMA Board of Directors took office at the IMA Membership Meeting during the Annual IMA Executive Summit in Nashville, TN. >>Read more.

IMA raises over $60,000 in gift cards and merchandise for Wounded Warrior Project

IMA was pleased participate in the 2014 Holiday Gift Drive for Wounded Warrior Project. >>Read more.

New Recognition Council White Paper Links Branding and Cultural Initiatives

“Employees have the ability to make or break the customer’s brand experience,” according to a new white paper issued by the Incentive Marketing Association’s Recognition Council entitled The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors. >>Read more.

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