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Money 2020

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Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore incentivemarketing.org to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.


Featured Resource


Featured News

Global Incentive Council Releases New White Paper - Incentives in India: A Coming of Age

The Global Incentive Council just issued a resourceful white paper, Incentives in India: A Coming of Age. The paper outlines current factors that make one of the most populous and youngest countries in the world today a prime environment for the expansion of modern rewards and recognition programs.

Incentive Market Study, October 2013

The October 2013 Incentive Market Study by the Incentive Federation confirms that the non-cash incentives market is thriving with 74 percent of U.S. businesses spending $76.9 billion annually on incentive travel, merchandise and gift cards. Read the complete study.

Establishing a "Systems Framework” to ensure all critical variables required to drive performance have been exposed

Connecting people to the plan requires a systematic approach when designing Incentive programs. The methodologies and approach discussed in this paper provides a comprehensive "Systems Framework” ensuring that all the critical factors required to drive desired performance have been exposed, considered, built into a "best practice” solution and implemented to create a sustainable solution with the overall objective of achieving the client’s desired results. Read more under IMA's Research & Resources' People Performance and Recognition..


Circle of Excellence Winners Announced

Four strategic programs, designed to engage and motivate employees, dealers and customers, creatively used incentive campaigns to achieve successful results, winning the
IMA's 2014 Circle of Excellence Awards, which were presented at the Association’s 15th Annual Summit, held July 27-29 in Philadelphia. >>Read more.

Karen Renk Remembered


It is with much sorrow that we share the passing of Karen Renk, long-time Executive Director of IMA. Karen passed away on Sunday morning, July 27th after a nine month fight with cancer. >>Read more.


Global Incentive Council Focuses on Opportunities in a Rapidly Growing India


With India estimated to become the world’s most populous country by 2025, the Global Incentive Council just issued a resourceful white paper, Incentives in India: A Coming of Age. The paper outlines current factors that make one of the most populous and youngest countries in the world today a prime environment for the expansion of modern rewards and recognition programs. 

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