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Welcome to our Online Community!

Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore incentivemarketing.org to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.


Featured Resource


Featured News

Performance Improvement Council White Paper - 10 Tips for Motivating and Engaging Millennials in the Workplace

Millennials. At 33 percent, they now represent the largest generation in the U.S. workforce, surpassing the Baby Boomer group, which has declined to 31%.i The growing workplace influence of this segment (born between 1980 and the mid 2000s) has sparked an urgency to understand their world and their motivations. Why won’t they pick up the phone? How different are they from previous generations? How can we best manage their performance? Following are the answers to these questions, as well as a review of the 10 best tips for managing Millennials in the workplace. »Read the full White Paper

Performance Improvement Council White Paper - Sell In or Sell Out: A Unique Approach to Channel Incentive Program Design

Well-designed channel incentive programs have consistently proven an effective means of combating downturns in distributor (channel) purchases, market share and shelf space allocation at retail. In most instances, organizations establish a channel program by setting goals around channel or distributor purchases in an effort to stimulate sales, improve market share, or increase shelf space. >>Read the full White Paper


IMA Strengthens its Core Leadership By Hiring Industry Veteran as New Executive Director

Industry veteran, Donna Chrobak, accepts key position at the Incentive Marketing Association.

The Incentive Marketing Association (IMA) today announced the appointment of Donna Chrobak, to the role of Executive Director, overseeing the activities of the IMA and its 8 Strategic Industry Groups. >> Read more.

IMA raises over $60,000 in gift cards and merchandise for Wounded Warrior Project

IMA was pleased participate in the 2014 Holiday Gift Drive for Wounded Warrior Project. >>Read more.

New Recognition Council White Paper Links Branding and Cultural Initiatives

“Employees have the ability to make or break the customer’s brand experience,” according to a new white paper issued by the Incentive Marketing Association’s Recognition Council entitled The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors. >>Read more.


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