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Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore this website to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.

Featured Resource

Featured News

PIC Releases Two New White Papers

Why Your Marketing Strategy Needs a Loyalty Program

A good loyalty program can drive employee engagement and boost customer and channel loyalty. In a time where markets are saturated with competitors and the economic climate is less than brilliant, a loyalty program can help you stand out from the crowd and gain a competitive edge. »Read the full White Paper.

How Profitable Is Your Loyalty Program: Measuring and Increasing ROI

Loyalty programs are an important part of the marketing strategy for any company looking to retain customers and boost customer and channel loyalty. When you consider it’s more than five times more expensive to acquire a new customer than it is to keep an existing one, the benefits of retention are clear. »Read the full White Paper.

IRF Releases Fall 2015 Pulse Survey

The Incentive Research Foundation (the IRF) is pleased to release its 2015 Fall Pulse Survey. Throughout 2015 the IRF surveyed industry professionals to obtain their opinions about the more salient trends affecting the industry. Given that the IRF is charged with advancing the science of incentives, 190 industry professionals responded on trends with regard to incentive travel programs, merchandise, non-cash programs and budget changes forecasted for 2016. »Read more

New Incentive Marketing Association study examines award preferences, dispels widespread myths

Companies looking to reward and motivate their employees with incentive awards need to focus on the total reward experience, and it frequently doesn’t include cash, according to a new study commissioned by IMA.

“The Participant Study,” which was conducted by the Incentive Research Federation (IRF) through Intellective Group for IMA, is the largest, most statistically-complex study of participant award preferences done by an outside entity for the incentive industry to date. »Read more.

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