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Welcome to our Online Community!

Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.

Featured Resource

Featured News

Performance Improvement Council White Paper - 8 Cultural Imperatives for Workplace Safety

Culture is a big word. It’s an all-encompassing concept that has broad reach and impact throughout the organization. Too often, safety leaders mistakenly believe it has little to do with their sphere of influence and leave it to the Human Resources department.  That can prove to be a costly mistake. >>Read the full White Paper

Incentive Federation Quarterly Review

In this 3rd Quarter Review, George Delta, Esq. reports on the recent Tax Court ruling concerning taxation of reward points earned for opening a bank account (Shankar v. Com’r). >>Read more.

Engaging Millennials - Time for New Approaches in the Workforce and Marketplace

Ask anyone interested in generational differences about the Millennial Generation and the answer remains the same: millennials are different.

A new white paper just been released by the Forum - the Research Arm of the BMA, (Business Marketing Association). >>Read more.

IMA Strengthens its Core Leadership By Hiring Industry Veteran as New Executive Director

Industry veteran, Donna Chrobak, accepts key position at the Incentive Marketing Association.

The Incentive Marketing Association (IMA) today announced the appointment of Donna Chrobak, to the role of Executive Director, overseeing the activities of the IMA and its 8 Strategic Industry Groups. >> Read more.

IMA raises over $60,000 in gift cards and merchandise for Wounded Warrior Project

IMA was pleased participate in the 2014 Holiday Gift Drive for Wounded Warrior Project. >>Read more.

New Recognition Council White Paper Links Branding and Cultural Initiatives

“Employees have the ability to make or break the customer’s brand experience,” according to a new white paper issued by the Incentive Marketing Association’s Recognition Council entitled The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors. >>Read more.

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