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Welcome to our Online Community!

Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

We invite you to explore incentivemarketing.org to learn how IMA can help you prosper in the incentive industry.

*2013 Incentive Federation Incentive Market Survey.


Featured Resource


Featured News

Recognition Council White Paper - The Intersection of Brand and Culture

The Recognition Council just issued a resourceful white paper, The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors. Brand is more than a logo and a tagline. It is the experience that customers have with your organization, its products and its services. >>Read more.

Incentive Federation Quarterly Review

In this 3rd Quarter Review, George Delta, Esq. reports on the recent Tax Court ruling concerning taxation of reward points earned for opening a bank account (Shankar v. Com’r). >>Read more.

Engaging Millennials - Time for New Approaches in the Workforce and Marketplace

Ask anyone interested in generational differences about the Millennial Generation and the answer remains the same: millennials are different.

A new white paper just been released by the Forum - the Research Arm of the BMA, (Business Marketing Association). >>Read more.

Global Incentive Council Releases New White Paper - Incentives in India: A Coming of Age

The Global Incentive Council just issued a resourceful white paper, Incentives in India: A Coming of Age. The paper outlines current factors that make one of the most populous and youngest countries in the world today a prime environment for the expansion of modern rewards and recognition programs.


New Recognition Council White Paper Links Branding and Cultural Initiatives

“Employees have the ability to make or break the customer’s brand experience,” according to a new white paper issued by the Incentive Marketing Association’s Recognition Council entitled The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors. >>Read more.

Holiday Campaign for Wounded Warrior Project 

IMA is pleased to be participating in the 2014 Holiday Gift Drive for Wounded Warrior Project. >>Read more.

Karen Renk Excellence Award Announced

The Karen Renk Excellence Award will be awarded to the IMA member who best exemplifies the spirit of excellence in service to the association either through their work within the organization or through outreach to the community at large. >>Read more.

Circle of Excellence Winners Announced

Four strategic programs, designed to engage and motivate employees, dealers and customers, creatively used incentive campaigns to achieve successful results, winning the
IMA's 2014 Circle of Excellence Awards, which were presented at the Association’s 15th Annual Summit, held July 27-29 in Philadelphia. >>Read more.