4 Fantastic Hacks to Improve the Design of Incentive Program Rules

Episode 1 | May 12, 2021

Does your incentive program fail to deliver the results you have been looking for? In this episode host Tim Houlihan and guests Dr. David Cox, Dr. Jana Gallus and Lincoln Smith, IP discuss simple mistakes people make when creating incentive program rules that can cause incentive programs to crash. They will also weigh in on how to apply behavioral science to writing rules that work and provide four fantastic hacks to help you better design your next incentive program.  


 Dr. David Cox, Chairman and Founder of Motivforce Marketing & Incentives (MMI)
David's expertise provides specialized incentive, performance improvement and customer loyalty-marketing solutions to organizations developing and implementing customer loyalty programs. Additionally, David has in-depth experience in developing and implementing marketing strategy and associated tactical marketing campaigns as well as conducting market research. Currently David operates customer and employee incentive programs in over 130 countries. David's academic qualifications include a Bachelor of Arts (Sydney University), Master of Commerce (University of NSW), Master of Business Administration (University of Technology, Sydney) and Ph.D. in Marketing (University of Technology, Sydney). Connect on LinkedIn.
 Dr. Jana Gallus, Assistant Professor at UCLA
Jana is an assistant professor in strategy and behavioral decision making at the Anderson School of Management at UCLA. She studies non-financial incentives in large-scale collaborative knowledge production settings, mostly using field experiments. Gallus joined UCLA from Harvard, where she was a postdoctoral fellow. She received her Ph.D. in economics from the University of Zurich, with the distinction summa cum laude, and holds two master’s degrees, from Sciences Po Paris in France and the University of St. Gallen in Switzerland. Connect on LinkedIn.
 Lincoln Smith, MBA, IP, Chief Strategy Officer of HMI Performance Incentives
Lincoln has over 20 years of experience designing performance incentive programs for manufacturers, distributors, and service partners to help drive share-of-wallet spend, build loyalty and increase engagement. His expertise is in Incentive Strategy, Loyalty Program Design & Consulting, Integrated Marketing, Promotion & Gamification Design, Experiential Event Design, and Global Channel Marketing. Lincoln is a certified Incentive Professional (IP) by the Incentive Marketing Association (IMA) and serves on the  Incentive & Engagement Solutions Providers (IESP) Board. Prior to joining HMI Performance Incentives, Lincoln worked as a Strategist for Agency.com helping organizations transition to digital business models. Connect on LinkedIn.