Engaging Your Participants: 7 Tips on How to Persuade Them That Always Work

Episode 6 • June 30, 2022

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Successful engagement in rewards and recognition programs relies on getting people involved. But the question is HOW? Researchers have discovered seven principles that make persuasion more successful, and this episode is packed with them – including words from the godfather of persuasion himself, Dr. Robert Cialdini. This episode will help you engage your employees, salespeople, channel partners, and customers with simple and ethical tools. These persuasion principles will quickly and easily improve your results. 

Featured Speakers

Manoj Agarwal, Co-Founder, Xoxoday

Manoj Agarwal is an experienced executive, marketing, and product leader based in Bengaluru (Bangalore), India. He is the co-founder and product leader at Xoxoday, a firm that helps companies with rewards, incentives, benefits, and payouts for its employees, gig workers, sales reps, channel partners, and consumers. Manoj is responsible for a suite of B2B fintech products as well as the marketing of those products to customers based in San Francisco, Dublin, Singapore, and New Delhi. Connect on LinkedIn.

Vanessa Bohns, Ph.D., Associate Professor of Organizational Behavior & Author

Dr. Bohns is a social psychologist and a professor of organizational behavior at Cornell University. She holds a Ph.D. in Psychology from Columbia University. Her research has been published in top academic journals in psychology, management, and law, and has been featured in The New York Times, The Wall Street Journal, The Atlantic, The Economist, and NPR's Hidden Brain.  Her writing has appeared in The New York Times, The Wall Street Journal, Harvard Business Review, Fast Company, Business Insider, and elsewhere. She authored her first book You Have More Influence Than You Think (2021, Norton). Professor Bohns is an expert on help-seeking, social influence, compliance, consent, and why it’s so hard to say no. Connect on LinkedIn.

Robert Cialdini, Ph.D., President, Influence at Work

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. His books, including Influence and Pre-Suasion, have sold more than 7 million copies in 44 different languages. His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. Connect on LinkedIn.

David Gould, CPIM, Managing Director - Europe, 360insights

David Gould, CPIM, joined CR Worldwide, in the UK, as CEO in 2014. In 2020, CR Worldwide was acquired by 360insights, a leading channel incentive management company. David is currently Managing Director, Europe, for 360insights, responsible for developing and growing the business to support new and existing clients in Europe. He is also a board member of the Incentive Marketing Association (IMA) and past president of the Incentive & Engagement Solution Providers (IESP). Connect on LinkedIn.

Richelle Suver, Vice President, One10 Marketing

Richelle Suver is a leader in performance improvement and marketing services at One10 Marketing, based in North America. She is responsible for the go-to-market strategy and the company’s incentives & recognition business segment, including global rewards and technology development for One10’s propriety performance improvement platform, PerformX. She is an active member of the Cincinnati chapter of the Network of Executive Women (NEW) and was named Top 25 Women to Watch in 2013. Connect on LinkedIn.

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