The IMA News section is a collection of articles both released by IMA as well as articles featuring IMA members. Visit the Industry News section here.
Posted on 11/11/2020 Leaders from the Incentive Marketing Association (IMA) share their views on the impact that COVID-19 has had on the industry and what the association is doing to help.
Posted on 11/2/2020 New IESP White paper “Finding the Best Motivator – Tangible Rewards vs. Cash” reviews the science of what motivates and why cash may be preferred but is not as effective as tangible rewards.
Posted on 10/28/2020 Enhanced Gift Card Buyer's Guide includes ideas for virtual events and access to resources for hundreds of gift card brands.
Posted on 10/12/2020 Len Sadek, CPIM, Director, Gift Card Sales & Marketing, Landry’s Inc., and the new president of the Incentive Marketing Association, believes the work from home movement will promote the need for motivation and expanded use of digital platforms.
Posted on 9/29/2020 IMA Honors Cindy Mielke with Karen Renk Fellowship Award
Posted on 9/29/2020 Synchro Marketing, Tango Card Inc., CR Worldwide, Agência Digi, HMI Performance Incentives, Motivforce, MCI Brasil, and Motisha with the Boost Group recognized for development of outstanding incentive and recognition programs that improve business pe
Posted on 9/29/2020 Anne Jetter, David Gould, Benita Johnson, Jeffrey Brenner and Marc Matthews recognized for industry-leading work and contributions of time and talent.
Posted on 9/29/2020 Congratulations to Cristiano Miano for Receiving the 2020 IMA President’s Award!
Posted on 9/29/2020 Wayne Roberts, retired industry leader, received the Incentive Marketing Association (IMA) Lifetime Achievement Award during the recent IMA’s Virtual Summit Awards.
Posted on 9/29/2020 The state of the incentives & rewards industry.
Posted on 9/28/2020 The impact of the pandemic and other trends in merchandise incentives.
Posted on 9/15/2020 The Incentive Travel Council (ITC), a Strategic Industry Group within the Incentive Marketing Association (IMA), has elected new officers for 2020-2021.
Posted on 9/2/2020 The judges have completed their analysis and scoring, we are delighted to confirm the shortlist for 2020.
Posted on 8/20/2020 Benita Johnson is elected as the IGCC President, new officers and directors announced for 2020-2021 IGCC board.
Posted on 8/11/2020 New officers and directors announced for 2020-2021 IESP board.
12/3/2020 - 12/3/2020 IMA Summit ReVISION Microsoft Company Showcase
4/25/2021 - 4/27/2021 2021 IMRA Marketing Conference
8/9/2021 - 8/11/2021 IMA Summit 2021