IMA News & Press Releases


The IMA News section is a collection of articles both released by IMA as well as articles featuring IMA members. Visit the Industry News section here.


IMA News

A Closer Look: IMA Keeps Moving Forward

Posted on 11/11/2020
Leaders from the Incentive Marketing Association (IMA) share their views on the impact that COVID-19 has had on the industry and what the association is doing to help.

Why Understanding Motivation, not Preference, is Key to Developing Successful Reward Programs

Posted on 11/2/2020
New IESP White paper “Finding the Best Motivator – Tangible Rewards vs. Cash” reviews the science of what motivates and why cash may be preferred but is not as effective as tangible rewards.

IGCC is Prepared to Help Employers Deliver End of Year and Holiday Recognition Employees Want Most

Posted on 10/28/2020
Enhanced Gift Card Buyer's Guide includes ideas for virtual events and access to resources for hundreds of gift card brands.

IMA President Len Sadek: WFH Will Promote Industry Growth

Posted on 10/12/2020
Len Sadek, CPIM, Director, Gift Card Sales & Marketing, Landry’s Inc., and the new president of the Incentive Marketing Association, believes the work from home movement will promote the need for motivation and expanded use of digital platforms.

IMA Honors Mike Donnelly with Karen Renk Award

Posted on 9/29/2020
IMA Honors Cindy Mielke with Karen Renk Fellowship Award

IMA Announces 2020 Excellence Award Winners

Posted on 9/29/2020
Synchro Marketing, Tango Card Inc., CR Worldwide, Agência Digi, HMI Performance Incentives, Motivforce, MCI Brasil, and Motisha with the Boost Group recognized for development of outstanding incentive and recognition programs that improve business pe

IMA and Strategic Industry Groups Honor Five Outstanding Volunteers with Spirit Awards

Posted on 9/29/2020
Anne Jetter, David Gould, Benita Johnson, Jeffrey Brenner and Marc Matthews recognized for industry-leading work and contributions of time and talent.

Cristiano Miano Receives 2020 IMA President’s Award

Posted on 9/29/2020
Congratulations to Cristiano Miano for Receiving the 2020 IMA President’s Award!

Wayne Roberts Receives IMA Lifetime Achievement Award

Posted on 9/29/2020
Wayne Roberts, retired industry leader, received the Incentive Marketing Association (IMA) Lifetime Achievement Award during the recent IMA’s Virtual Summit Awards.

Rolling with the Changes

Posted on 9/29/2020
The state of the incentives & rewards industry.

Motivate with Merchandise

Posted on 9/28/2020
The impact of the pandemic and other trends in merchandise incentives.

ITC Announces New Board for 2020-2021

Posted on 9/15/2020
The Incentive Travel Council (ITC), a Strategic Industry Group within the Incentive Marketing Association (IMA), has elected new officers for 2020-2021.

Shortlist Announced for the IMA Summit Awards 2020

Posted on 9/2/2020
The judges have completed their analysis and scoring, we are delighted to confirm the shortlist for 2020.

New IGCC President Benita Johnson Affirms Member Support, Focus on Diversity and Inclusion

Posted on 8/20/2020
Benita Johnson is elected as the IGCC President, new officers and directors announced for 2020-2021 IGCC board.

Donna Chrobak Elected IESP Board President

Posted on 8/11/2020
New officers and directors announced for 2020-2021 IESP board.