The IMA News section is a collection of articles both released by IMA as well as articles featuring IMA members. Visit the Industry News section here.
Posted on 4/1/2021 Like everything else in the pandemic year, workplace recognition and managing teams for improved performance have been disrupted. In a virtual world, it’s harder to gauge team members’ needs, celebrate successes and make employees feel valued.
Posted on 3/3/2021 Together the Incentive Marketing Association (IMA) and Recognition Professionals International (RPI) Provide a Comprehensive Network of Incentive & Recognition Solutions, and Rewards for Businesses.
Posted on 3/2/2021 The Incentive Marketing Association (IMA) is recognizing 27 industry leaders who earned IMA Certifications in 2020.
Posted on 2/11/2021 When talking about working for companies like Google or Apple, corporate culture often comes up. But culture is about more than free food, coffee, or a game system in an employee lounge, and is not an edict from human resources
Posted on 1/20/2021 There’s an old saying that goes, “no good deed goes unpunished.” And when it comes to rewarding employees with a holiday or other work anniversary reward, the last thing businesses need is to have their generosity become a tax headache.
Posted on 12/22/2020 Sometimes employees and sales teams need a bit of motivation, which is why incentives and rewards are being used more and more to help inspire and encourage better sales.
Posted on 12/17/2020 The new research reveals the major trends that are shaping reward travel now.
Posted on 11/24/2020 A return to travel, digital gift cards and increased engagement are among the motivation trends for 2021.
Posted on 11/11/2020 Leaders from the Incentive Marketing Association (IMA) share their views on the impact that COVID-19 has had on the industry and what the association is doing to help.
Posted on 11/2/2020 New IESP White paper “Finding the Best Motivator – Tangible Rewards vs. Cash” reviews the science of what motivates and why cash may be preferred but is not as effective as tangible rewards.
Posted on 10/28/2020 Enhanced Gift Card Buyer's Guide includes ideas for virtual events and access to resources for hundreds of gift card brands.
Posted on 10/12/2020 Len Sadek, CPIM, Director, Gift Card Sales & Marketing, Landry’s Inc., and the new president of the Incentive Marketing Association, believes the work from home movement will promote the need for motivation and expanded use of digital platforms.
Posted on 9/29/2020 Anne Jetter, David Gould, Benita Johnson, Jeffrey Brenner and Marc Matthews recognized for industry-leading work and contributions of time and talent.
Posted on 9/29/2020 IMA Honors Cindy Mielke with Karen Renk Fellowship Award
Posted on 9/29/2020 Synchro Marketing, Tango Card Inc., CR Worldwide, Agência Digi, HMI Performance Incentives, Motivforce, MCI Brasil, and Motisha with the Boost Group recognized for development of outstanding incentive and recognition programs that improve business pe
5/12/2021 - 5/12/2021 IGCC Webinar: Benchmarking Survey Results
5/13/2021 - 5/13/2021 Joint Networking Event with IMA & SAAGNY
6/13/2021 - 6/15/2021 2021 IMRA Marketing Conference