Sarah Kunard Elected IMRA Board President

New officers and directors announced for 2024-2025

MINNEAPOLIS — May 15, 2024 — Incentive Merchandise To Reward & Appreciate (IMRA), a Strategic Industry Group (SIG) within the Incentive Marketing Association (IMA), has elected new officers for 2024-2025. Sarah Kunard, owner/president, The Genevieve Group, is the 2024-2025 IMRA Board President.

Kunard uses her corporate HR and sales experience to bring a 360 view into launching new brands into the industry. She has worked in the incentive industry for 12 years and has been an IMRA member for 10 years.

“Growing our membership and enhancing member value is essential to our association’s success as we continue to see an increased demand for merchandise to reward & recognize customers and employees. IMRA is the conduit through which brand name suppliers are connected to our remarkably qualified team of sales managers, national marketing companies and independent sales representatives. It’s an exciting time to be in this position. I’m honored to work with this exceptional board of directors dedicated to increasing the awareness and role of IMRA, demonstrating the success of using merchandise for incentives, and serving our members as our reach into both domestic and global markets continues to expand.”

IMRA also elected Dustin Smith, IP, B.C. Incentives, as vice president; Dennis Zimmerman, Sheryl O’Toole & Associates, treasurer; and Ann Blackhurst, Bushnell, secretary. Lore Rincon, Continental Premium Corporation, serves as past president.

Ivory Alexander, MAS, Inc.; David Alwan, Echo Valley Meats, Inc.; Ian Arthur, Carson Optical; David Boodey, CPIM, RepLink/The DataDirect Group; Sara Dattolo, CPIM, Pilgrim Promotions, Inc.; Melissa Fleming, DPI, Inc.; Craig Frechette, BISSELL Homecare, Inc.; Raul Garcia, IP, Alliance Marketing, Inc.; David Rosenstock, CPIM, IncentiveSource, Inc.; and Rachel Stark-Cappelli, Stark Enterprises, Inc. will serve as IMRA Board Directors.

About IMRA

Incentive Merchandise To Reward & Appreciate (IMRA) comprises corporate gift suppliers and independent manufacturer's representatives providing brand-name merchandise to incentive program providers. IMRA members help businesses improve performance and conserve budgets with effective programs using top-brand products at factory-direct pricing.

Contact: Ione Terrio • • (952) 928-4649