Posted on 1/14/2019
The Incentive & Engagement Solution Providers (IESP) has been making strides since its inception three years ago. Premium Incentive Products magazine covers IESP’s progress in its Jan/Feb 2019 publication.
Posted on 11/26/2018
An Industry Outlook for 2019 merchandise, gift card and event gifting sponsored by IMA's Strategic Industry Group, the Incentive & Engagement Solution Providers (IESP) and the Incentive Research Foundation shows high net optimism, including increasin
Posted on 11/16/2018
Northstar Meetings Group revisits the Incentive’s 17th Annual Industry roundtables – a series of interviews in 2018 from industry leaders on hot topics in incentives. Thank you IMA member Paul Goran, Rymax Marketing Services; and IMA Members and IMA
Posted on 11/7/2018
Learn how the neuroscience of the halo effect is associated with using a branded gift card to increase holiday spending, as well as extend brand exposure once the holiday season has passed; according to an Incentive Research Foundation study on biome
Posted on 11/1/2018
In PIP Magazine’s Nov/Dec issue, IMA’s initiative to communicate the values of incentives is explored. What makes IMA a flourishing association is their primary dedication to corporate outreach and their certification programs.
Posted on 10/18/2018
HMI Performance Incentives discusses the importance of product knowledge in the sales process and encourages the use of product education tools in training your sales channels. Knowledge is powerful and getting your channel salespeople comfortable di