It's all About the Data - Using Program Data to Take Your Incentive Program to the Next Level
Tuesday, October 20 | 11:00 am - 12:30 pm CT
As we all know data is everything. In this session we will collectively discuss how agencies use data in distribution programs to: identify brand believers, create brand believers, increase share of wallet/sales, etc.
This session will help answer questions like:
- Why can Incentive Programs give me data that my own IT can not give me?
- How do I use data to motivate the channel to sell products they are not selling?
- How do I protect my A customers and move B customers closer to A customers?
- How can I use program data to communicate to my sales people who their best customer (at the rep level) is?
Presented by Peter Goldberger, IP, Incentive Team