Industry News From Member Companies And Important Releases


The Industry News section is a collection of news postings which feature press releases from member companies and other important news releases in the incentive industry. 

Visit the IMA News section to see articles released by IMA as well as published articles featuring IMA members.

Why Building Loyal Brand Fans Will Drive Success

Posted on 5/23/2024
Wouldn’t we all like “cult” brand followers that paint their faces like the Las Vegas Raiders? Or consumers that tattoo an Apple logo on their arms? To get it, brands must continuously engage with their audience, leveraging data and insights...

IRR Market Report 2024: Big Potential, With Some Headwinds and Growing ROI Questions

Posted on 2/29/2024
Here’s a report on the incentive, rewards, and recognition market based on the insights of executives from 14 companies focused on recognition, incentive programs, or both.

Incentives, Recognition, Rewards 2024 Market Report: No Big News Is Good News

Posted on 2/16/2024
An analysis of market reports from leading industry associations and interviews with executives from all sectors of the incentive, recognition, and rewards business demonstrate continued across-the-board growth with no major headlines.

The IFI Provides Guidance for Clients About Tax Considerations

Posted on 2/8/2024
The Incentive Federation, Inc. has released its latest project entitled “Tax Considerations for Incentives, Recognition and Safety Programs,” a compilation of numerous industry papers and presentations published by industry experts.

Future Consumer Loyalty Programs Will Increase Personalization

Posted on 1/25/2024
In the ever-evolving landscape of consumer engagement, loyalty programs have entered a new era marked by hyper-personalization, a highly anticipated trend for 2024 that focuses on consumers’ wishes individually.

How to Bring Employees Together for the Holidays – Even If They’re Far Apart

Posted on 10/23/2023
The holidays are a time for togetherness and wrapping up the year with joy, but doing so has gotten trickier in the business world.

High-End Incentives

Posted on 10/17/2023
Keeping Participants Engaged With Memorable Experiences

Banking on Rewards: How Open Banking is Benefiting from Digital Gift Cards

Posted on 10/17/2023
Open banking is gaining momentum and now stands at the forefront of financial innovation, disrupting traditional banking models and enhancing the customer experience. But even with this momentum, a critical question remains: how can this burgeoning i

Introducing Motisha’s Podcast: It’s All About Engagement

Posted on 9/29/2023
A Podcast for Marketing and HR Professionals Who Want to Increase Performance & Engagement with their Employees and Customers

The Secret Sauce to Driving Sales

Posted on 9/6/2023
Fall is the time many organizations forecast sales goals for the coming year. It’s a time to plan strategies around new products or increase share to help achieve those stretch objectives.

Market Report: Demand for the Great Outdoors Flourishes Post Pandemic

Posted on 7/12/2023
In case anyone thought Americans would return to their couches after the pandemic, they were mistaken. The demand for outdoor activities and related products continues to surge, both among consumers and incentive winners.

Market Report: Millennials, GenZ Propel Analog Watch Growth

Posted on 4/7/2023
When the Apple watch burst onto the scene, some people predicted a long decline in the analog watch market. Instead, smart watches were a boon to analog watches, as increasing numbers of the Millennial and GenZ generations turn to traditional watches

Academic Research In Action: Generative AI For Personalized Incentives, Rewards, And Recognition

Posted on 3/1/2023
The arrival of generative AI, particularly ChatGPT, garnered massive interest, becoming the fastest technology to reach 100 million users. This has spurred discussions about its transformative potential, including in HR.

Share: Academic Research In Action: The Effect Of Reward Frequency On Performance

Posted on 3/1/2023
Working Paper Review: The Effect of Reward Frequency on Performance Under Cash Rewards and Tangible Rewards

Jeffrey Brenner of Seiko Watch of America On How To Turn a Good Sales Team into a Great One

Posted on 2/27/2023
Diversity is key to a successful sales team. There is much to learn from each other’s life experiences that can be woven into a team’s successes.