Industry News From Member Companies And Important Releases

The Industry News section is a collection of news postings which feature press releases from member companies and other important news releases in the incentive industry. 

Visit the IMA News section to see articles released by IMA as well as published articles featuring IMA members.

The Secret Sauce to Driving Sales

Posted on 9/6/2023
Fall is the time many organizations forecast sales goals for the coming year. It’s a time to plan strategies around new products or increase share to help achieve those stretch objectives.

Academic Research In Action: Generative AI For Personalized Incentives, Rewards, And Recognition

Posted on 9/5/2023
The arrival of generative AI, particularly ChatGPT, garnered massive interest, becoming the fastest technology to reach 100 million users. This has spurred discussions about its transformative potential, including in HR.

Market Report: Demand for the Great Outdoors Flourishes Post Pandemic

Posted on 7/12/2023
In case anyone thought Americans would return to their couches after the pandemic, they were mistaken. The demand for outdoor activities and related products continues to surge, both among consumers and incentive winners.

Market Report: Millennials, GenZ Propel Analog Watch Growth

Posted on 4/7/2023
When the Apple watch burst onto the scene, some people predicted a long decline in the analog watch market. Instead, smart watches were a boon to analog watches, as increasing numbers of the Millennial and GenZ generations turn to traditional watches

Jeffrey Brenner of Seiko Watch of America On How To Turn a Good Sales Team into a Great One

Posted on 2/27/2023
Diversity is key to a successful sales team. There is much to learn from each other’s life experiences that can be woven into a team’s successes.

IMA CPIM Certification Highlights Importance of Program Design

Posted on 11/18/2022
Over 250 individuals have received an Incentive Professional (IP) designation and more than 50 have earned the Certified Professional of Incentive Management (CPIM) certification.

US Businesses Spend $176 Billion on Incentives, Recognition, Rewards, Incentive Travel & Gifting

Posted on 8/4/2022
A new Incentive Marketplace Estimate Research Study reveals that 84% of US businesses spend $176 billion annually on award points, gift cards, trips and travel, merchandise, and experiential rewards to reward sales staff, employees, channel partners

How to build a winning company culture in a hybrid world

Posted on 7/1/2022
Although “team culture” is a topic that gets a lot of airtime, especially over the last few years, with teams adapting to remote or hybrid working environments, it’s fair to say that it is something many organisations are still struggling with.

IMRA Launches Campaign to Spotlight Reps

Posted on 6/24/2022
IMRA has launched a new tag line and campaign to better tell the story of incentive representatives. To learn about the campaign and get an update on the state of the incentive representative business, RRN caught up with Tom Edgette, IMRA President,

Incentive Travel Destination Preferences & Their Impact on Motivation

Posted on 6/23/2022
While the pandemic put incentive trips on hold, the 2022 IRF Destination Preferences Study shows that interest in incentive travel as a motivating sales reward has never been higher.

The emergence of big spenders since 2020

Posted on 5/29/2022
In only two years, we have experienced so much change and with it we are seeing the emergence of big spenders in the B2B gift card sector across employee benefits, reward and recognition, customer loyalty and crypto markets.

Let’s talk loyalty. What’s the opportunity?

Posted on 5/24/2022
Alongside rewards, incentives and recognition - there’s another term that’s become a bit of a buzzword across the gift card industry this year: “loyalty.”

ShopWithScrip Rebrands as RaiseRight, Announces Lou Agnese as Chief Executive Officer

Posted on 5/10/2022
New Brand Better Reflects Company’s Superb Fundraising Experiences for Nonprofits and Community-Based Organizations. More than $800 Million Raised for 50,000 Organizations Nationwide.

B2B: What’s All the Fuss About?

Posted on 4/25/2022
Consumers in the US love gift cards and sales are strong, so what is all the fuss about B2B anyway?

Tillo Announces Sponsorship of IMA Summit Awards Cocktail Reception

Posted on 3/30/2022
Tillo is excited to announce sponsorship of the Cocktail Reception Bar for the Awards event during the IMA Summit.