Rincon Elected IMRA Board President

New officers and directors announced for 2023-2024

MINNEAPOLIS — May 3, 2023 — Incentive Merchandise to Reward & Appreciate (IMRA), a Strategic Industry Group (SIG) within the Incentive Marketing Association (IMA), has elected new officers for 2023-2024.

Lore Rincon, sales manager, Continental Premium Corporation, is the 2023-2024 IMRA Board President. Rincon has been involved in the incentive industry for over 20 years. During that time, she has been active in IMRA and the IMA. She has held numerous volunteer positions, including serving on and leading the IMRA Board.

“As businesses continue to gain post-covid momentum, they’re facing an even greater need to retain, reward and appreciate employees and customers. This is where IMRA truly shines. It’s the collaboration of IMRA’s brands and reps that helps organizations deliver the exceptional reward and appreciation experiences their employees and customers are looking for. I look forward to working with our dedicated board members to continue to enhance our collaboration and increase awareness of IMRA’s valuable role in appreciation and recognition programs,” Rincon says.

IMRA also elected Sarah Weidman, The Genevieve Group, LLC, as vice president; Dustin Smith, IP, B.C. Incentives, as treasurer; and Sara Dattolo, CPIM, Pilgrim Promotions, Ltd., as secretary. Tom Edgette, Hoffman & Edgette Award Marketing Services, serves as past president. 

Ivory Alexander, MAS, Inc.; Ian Arthur, Carson Optical; Ann Blackhurst, Bushnell; David Boodey, CPIM, RepLink/The DataDirect Group; Melissa Fleming, DPI, Inc.; Craig Frechette, BISSELL Homecare, Inc.; David Rosenstock, CPIM, IncentiveSource, Inc.; Rachel Stark-Cappelli, Stark Enterprises, Inc.; Lorraine Tillie, Travel + Leisure Co.; and Dennis Zimmerman, Sheryl O'Toole & Associates will serve as directors.


About Incentive Merchandise to Reward & Appreciate (IMRA)
Incentive Merchandise To Reward & Appreciate (IMRA) comprises corporate gift suppliers and independent manufacturer's representatives providing brand-name merchandise to incentive program providers. IMRA members help businesses improve performance and conserve budgets with effective programs using top-brand products at factory-direct pricing.

Contact: Ione Terrio • iterrio@incentivemarketing.org • 952-928-4649