Rik Luttmer, Independent Loyalty Marketing Consultant at Loyalty Chiefs
Rik is a known figure within the European market for loyalty and relational strategies. In his 20 years as a loyalty marketing consultant, he has guided and inspired corporations in B2C and B2B markets, as well as pharma, unions, and charities. His ‘brand list’ includes names like Unilever, DHL, Volkswagen, Heineken, Accor, and Amnesty International. For the past decade, he has been at the strategic helm of a prominent Benelux loyalty agency. A fulfilling position he concluded in 2022 for his endeavor LoyaltyChiefs, an independent loyalty marketing agency. As the principal knowledge partner of IMA Europe, Loyalty Chiefs conducts and shares research on the European Incentive market on a regular basis.