IMA News & Press Releases

Shortlist Announced for the 2024 IMA Summit Awards

Posted on 6/3/2024
The Incentive Marketing Association (IMA) announced the shortlist for the 2024 IMA Summit Awards.

Four Incentive Merchandise Professionals Receive 2024 IMRA Awards

Posted on 5/16/2024
Mark Wunderlich, IncentiveSource, Inc.; Jeffrey Brenner, CPIM, Seiko Watch of America, LLC; Christine Piel, Great Lakes Incentive Group; and Griselda Ceja, Citizen Watch America recognized for industry knowledge, relationship building and outstanding

Sarah Kunard Elected IMRA Board President

Posted on 5/15/2024
New officers and directors announced for 2024-2025.

Industry News

Why Building Loyal Brand Fans Will Drive Success

Posted on 5/23/2024
Wouldn’t we all like “cult” brand followers that paint their faces like the Las Vegas Raiders? Or consumers that tattoo an Apple logo on their arms? To get it, brands must continuously engage with their audience, leveraging data and insights...

IRR Market Report 2024: Big Potential, With Some Headwinds and Growing ROI Questions

Posted on 2/29/2024
Here’s a report on the incentive, rewards, and recognition market based on the insights of executives from 14 companies focused on recognition, incentive programs, or both.

Incentives, Recognition, Rewards 2024 Market Report: No Big News Is Good News

Posted on 2/16/2024
An analysis of market reports from leading industry associations and interviews with executives from all sectors of the incentive, recognition, and rewards business demonstrate continued across-the-board growth with no major headlines.