IMA News & Press Releases

Hollis Thornton Appointed IGCC Board President

Posted on 9/13/2023
New officers and directors announced for 2023-2024 IGCC Board

Incentive & Engagement Solution Providers Announce New Board for 2023-2024

Posted on 8/23/2023
New officers and directors announced for 2023-2024 IESP Board.

Jim Atten Elected IMA Board President

Posted on 8/1/2023
New officers and directors announced for 2023-2024 Incentive Marketing Association Board

Industry News

The Secret Sauce to Driving Sales

Posted on 9/6/2023
Fall is the time many organizations forecast sales goals for the coming year. It’s a time to plan strategies around new products or increase share to help achieve those stretch objectives.

Academic Research In Action: Generative AI For Personalized Incentives, Rewards, And Recognition

Posted on 9/5/2023
The arrival of generative AI, particularly ChatGPT, garnered massive interest, becoming the fastest technology to reach 100 million users. This has spurred discussions about its transformative potential, including in HR.

Market Report: Demand for the Great Outdoors Flourishes Post Pandemic

Posted on 7/12/2023
In case anyone thought Americans would return to their couches after the pandemic, they were mistaken. The demand for outdoor activities and related products continues to surge, both among consumers and incentive winners.