Posted on January 6, 2026
The 2026 PPAI Pyramid Awards recognize Association members who have demonstrated creative excellence in the promotional products industry.
Posted on August 18, 2025
It is with great sadness that we share the passing of longtime IMA and IMRA member Kimberly Martin Biggs.
Posted on July 29, 2025
Gift cards have long been considered a reliable incentive, the go-to for rewarding employees, motivating customers, and recognizing loyalty...
Posted on July 28, 2025
It is with great sadness that we share the passing of David Mann, a founding member of IMA and past president of IMRA.
Posted on July 9, 2025
Not many luxury travel platforms can trace their origin story to a one-way flight to Cape Town during a pandemic. But for Todd Tomlin, Founder and CEO of Memorii Journeys, that twist of fate reshaped his life and laid the groundwork for one of the...
Posted on February 5, 2025
With more loyalty program innovation from competitors and higher expectations from consumers, brands should ensure they’re offering incentives that their customer base will appreciate and remember, like live event tickets...
Posted on December 20, 2024
The Incentive Research Foundation's Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting reports a positive outlook for non-cash rewards in 2025 across North America and Europe following a year of uncertainty for incentives.
Posted on December 11, 2024
RNN reached out to the Incentive Marketing Association to get the views of its chapter chairs on the outlook for 2025.
Posted on December 11, 2024
RNN reached out to the Incentive Marketing Association to get the views of its chapter chairs on the outlook for 2025.
Posted on November 7, 2024
Jeff Fromm describes how airline loyalty programs need to understand what’s causing the oversaturation and how to keep their passengers happy.
Posted on September 25, 2024
Gen Z is asking for more from their employer: mental health days, work from home two days a week, legal insurance, pet insurance, travel perks, tuition assistance, college debt relief, access to live event tickets and even “emergency fund” access.
Posted on September 19, 2024
New IMA President Jeffrey Brenner reports on his plans for his upcoming term. A top priority: supporting the industry’s latest study.
Posted on August 6, 2024
Incentive Research Foundation and Insperity partnered to survey 1,200 executives who use Total Rewards to uncover best practices.
Posted on July 25, 2024
Airlines are going to need every tool available to keep up with increasing traveler expectations and added regulatory requirements. Fortunately, there are a number of smart, flexible strategies airlines can employ to improve CX across the customer jo
Posted on July 8, 2024
The selection of an incentive destination is an important part of designing an incentive travel program...
Posted on June 24, 2024
The complexity and comprehensiveness required to produce proper ROI prevents these from being DIY projects
Posted on June 19, 2024
By end user, the corporate institutions segment is expected to grow at the highest CAGR of 11.97% during Incentive Travel Market Forecast
Posted on May 23, 2024
Wouldn’t we all like “cult” brand followers that paint their faces like the Las Vegas Raiders? Or consumers that tattoo an Apple logo on their arms? To get it, brands must continuously engage with their audience, leveraging data and insights...
Posted on May 15, 2024
The Incentive Research Foundation's new studies reveal the potential benefits artificial intelligence can bring to the industry.
Posted on April 30, 2024
While bookings aren’t as robust as they were last fall, optimism for incentives is high.
Posted on February 29, 2024
Here’s a report on the incentive, rewards, and recognition market based on the insights of executives from 14 companies focused on recognition, incentive programs, or both.
Posted on February 16, 2024
An analysis of market reports from leading industry associations and interviews with executives from all sectors of the incentive, recognition, and rewards business demonstrate continued across-the-board growth with no major headlines.
Posted on February 8, 2024
The Incentive Federation, Inc. has released its latest project entitled “Tax Considerations for Incentives, Recognition and Safety Programs,” a compilation of numerous industry papers and presentations published by industry experts.
Posted on February 8, 2024
The Incentive Research Foundation’s annual industry update reveals that changing workforce needs...
Posted on January 25, 2024
In the ever-evolving landscape of consumer engagement, loyalty programs have entered a new era marked by hyper-personalization, a highly anticipated trend for 2024 that focuses on consumers’ wishes individually.
Posted on October 23, 2023
The holidays are a time for togetherness and wrapping up the year with joy, but doing so has gotten trickier in the business world.
Posted on October 17, 2023
Keeping Participants Engaged With Memorable Experiences
Posted on October 17, 2023
Open banking is gaining momentum and now stands at the forefront of financial innovation, disrupting traditional banking models and enhancing the customer experience. But even with this momentum, a critical question remains: how can this burgeoning i
Posted on September 29, 2023
A Podcast for Marketing and HR Professionals Who Want to Increase Performance & Engagement with their Employees and Customers
Posted on September 6, 2023
Fall is the time many organizations forecast sales goals for the coming year. It’s a time to plan strategies around new products or increase share to help achieve those stretch objectives.