Julie Ford of Ford Incentives is a second generation multi-line premium rep, so she grew up in the incentive industry. The IP designation was on her radar for awhile, as she knew it was a way to educate and differentiate herself within the industry. When it came time to take the exam, she was initially nervous, but the presentation and the sourcebook were great resources that helped ensure she would pass. Since getting the IP designation, Julie's had virtual meetings with promotional product sales teams discussing the importance of offering programs to build loyalty. The knowledge she gained from the course and exam has proved to be invaluable to her as she develops strategies and key metrics to evaluate programs.