Hollis Thornton Appointed IGCC Board President

New officers and directors announced for 2023-2024 IGCC Board

MINNEAPOLIS – September 13, 2023 – The Incentive Gift Card Coalition (IGCC), a Strategic Industry Group within the Incentive Marketing Association (IMA), has appointed Hollis Thornton, CPIM, vice president, client success, TOTUS Gift Card Management LLC, as board president. 

Thornton has been involved in the incentive industry for over 20 years, striving to exceed the expectations of both clients and colleagues. Her passion for integrated marketing and client satisfaction has led sales, operations and account management teams in the payments industry to soaring heights. Thornton’s role as IGCC’s Board President allows her to use her strategic planning and problem-solving skills to market gift cards as the perfect customer gift or employee incentive. This second term allows her and the education committee to build on the impressive work of last year providing top-notch education content and networking opportunities to members. 

“I am extremely proud of the talent we have on the IGCC Board, and what we accomplished last year. We have grown membership, increased the number of education sessions and published several resource guides. We met or exceeded all our objectives and will continue to this coming year. Our consistent goal is to provide value to our members,” Thornton says.

The IGCC Board appointed Matt Kerper, The Wolfe Companies, executive vice president; Anne Jetter, SB Collectiv (Stoner Bunting), treasurer/secretary; and Benita Johnson, CPIM, Home Chef, past president. The IGCC elected Armineh Sarkissian, Dine Brands Global/Applebee’s; Gabriel Resendez, Darden Restaurants, Inc.; Steve Kane, Stored Value Solutions SVS; Peter Friend, Global Hotel Card By Expedia; Cindy Willis, IP, Maritz Motivation Solutions; and Steve Bradbery, Savvy. 

Elizabeth Forsberg, Best Buy; Erin Hudale, Blackhawk Network; and Kelly Trudgen, Fandango, will serve as directors on the board as well.  

About the Incentive Gift Card Coalition
The Incentive Gift Card Coalition (IGCC), a Strategic Industry Group within the Incentive Marketing Association (IMA), is the leading industry association focused on B2B gift cards and incentives. Backed by a network of experienced and collaborative industry experts, the IGCC specializes in navigating members through the B2B space to maximize their professional success. IGCC also promotes the value of gift cards for incentive and recognition programs to enhance business performance.

Contact: Ione Terrio • iterrio@incentivemarketing.org • (952) 928-4649