Data-Driven Incentive Insights

Episode 18 • 2 February 2026

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This episode of Motivation Insiders explores the data-driven revolution in incentives and recognition programs, emphasising the impact of data, analytics, and AI on program design. We sit down with Richelle Suver, Managing Director at One10, and Kimberly Huffman, CRP, Vice President of Talent, Learning and Culture, VCA Animal Hospitals, to discuss the value of data insights, metrics for evaluating recognition programs, misunderstood and misused metrics, data and analytics trends for program design, personalisation, and relevance of program information. You'll learn how to leverage AI and analytics for program effectiveness, program changes based on behavioural insights, and common data challenges and solutions.

Key topics:

  • Data centralisation
  • Effective KPIs
  • How to communicate program changes
  • The evolution of benchmarking
  • Best practices in communication
  • Data and AI for HR decision-making

Featured Speakers

CARL MACDONALD, VIBE SMG

Carl MacDonald is a senior incentive marketing strategist with nearly 20 years of experience driving sales performance and channel engagement. As Vice President of Customer Success at VIBE SMG, he helps organizations scale incentive programs into measurable revenue impact. He also serves on the board of the Incentive & Engagement Solution Providers (IESP), helping to shape industry best practices. Connect with Carl on LinkedIn.

Kimberly Huffman, CRP, VCA Animal Hospitals

Kimberly is the Vice President of Talent, Learning and Culture at VCA Animal Hospitals. An HR leader passionate about developing people and driving meaningful business impact, her work focuses on breaking down silos, removing barriers, and sharing best practices across teams to increase productivity and create a more engaged, high-performing workplace. Connect with Kimberly on LinkedIn.

Richelle Suver, One10

Richelle is the Managing Director at One10, with over 30 years of leadership experience in marketing and developing new business for services and technology platforms. Her specialty is in B2B content creation, demand generation and implementing traditional, digital and social marketing strategies to achieve business goals and win/grow business. Connect Richelle on LinkedIn.