IMA Summit 2026

IESP Member Meeting

Monday, 20 July, 2026

3:45 – 4:45 PM EDT • Baltimore Marriott Waterfront, Harborside D

You're invited! Please join us for our upcoming member meeting at the IMA Summit 2026! Get the latest updates on board initiatives, membership, podcast developments, content strategy, and future plans. Plus, gain valuable insights from our featured education session!

IESP Member Meeting @ IMA Summit 2026

All are welcome to attend. You're invited! Please join us for our upcoming member meeting at the IMA Summit 2026! Get the latest updates on board initiatives, membership, podcast developments, content strategy, and future plans. Plus, gain valuable insights from our featured education session.
When
7/20/2026 3:45 PM - 4:45 PM
Eastern Daylight Time
Where
Baltimore Marriott Waterfront 700 Aliceanna Street Baltimore, MD 21202 UNITED STATES

Education Session:

Incentive Strategy in an Age of Buyer Scrutiny

The incentive market is mid-shift, and most providers haven't caught up. Technology made everything trackable, which means buyers now want proof. It also created competing investments with clear, measurable returns. Budget pressure forced trade-offs incentives never had to face before. The result is a buyer who evaluates programs on behaviour change, cost per outcome, and performance lift, not participation, satisfaction, and anecdotal wins.

This interactive session breaks down what that buyer actually looks like now and what the providers getting it right are doing about it. They stopped selling programs and started selling business outcomes. They walk into QBRs and renewals with data, not decks. They build roadmaps around features that drive results (personalisation, fraud detection, real-time tracking, global expansion) instead of novelty. 

If you sell, design, partner with or use incentive programs, you'll leave knowing where you stand in the shift and what it takes to be on the right side of it.