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IGCC Resources and Helpful Articles


Gift Card Information and Employee Incentive Resources

Click the titles below to read best practices, updates, studies, and more on the incentive and gift card industries.


How to Value a Gift Card Program: A Guide for Merchant Brands

International Glossary of Terms

Gift Card Studies

Generation Z - Attitude Towards Gift Cards, Loyalty Programs and Incentives - Research Results

 

Gift Cards - The Gift of Choice

 

Gift Card Fraud


Legal & Legislative Updates

 

Escheat Law

 

Gift Card FAQ

 

Trade Publications

 

Regulatory Reference Guide

 

Gift Card Industry News

 

IMA News

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Incentive Marketing Association
4248 Park Glen Road
Minneapolis, MN 55416

+1 (952) 928-4649 | info@incentivemarketing.org

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