About
The Incentives & Recognition Insights 2025 research project is grounded in a core belief: By the Market, For the Market. No single voice holds all the answers—but together, we created something more valuable: shared insight that empowers better decisions and better business.
This research consolidates insights from executives and companies across our field of business for industry professionals seeking a better understanding of the global landscape of incentive and recognition. It includes one Executive Summary, five regional reports, and five industry reports that correspond to IMA’s Strategic Industry Groups. Each report is built on the same uniform data, each offering a focused lens, providing structure, depth and actionable insights across regions and roles. Together, they form a structured and scalable knowledge base for the incentive marketing industry—designed to deliver both global comparability and local relevance.
Access
The Executive Summary is an overview of the entire Incentive & Recognition Insights 2025 global report. This resource is a public document available to both IMA members and nonmembers.
executive summary
The regional reports – Global, Europe, LATAM, MEAPAC, and North America – are available to IMA members only. Learn more about each report and get access below.
Not an IMA member? Join today!
The industry reports – Gift Cards, Merchandise, Solution Providers, Recognition, and Travel – are available to members of the corresponding Strategic Industry Group (SIG) only. Learn more about each report and get access below.
Not a member of a SIG? Join today!
Regional Reports