Incentive Travel Council

The Incentive Travel Council is focused on helping organizations better understand how they can continue to grow business performance through reward and recognition travel. Our main objectives are to explore, promote and educate on:

  • Strategies to improve or establish programs based upon needs and objectives
  • How reward and recognition travel initiatives can be effectively used to benefit business performance
  • Industry activism in order to voice opinion on how legal and industry regulatory issues influence the performance of travel incentives

New Trends Shaping Incentive Travel 

Northstar Meetings Group released an article outlining six new trends from the Incentive Travel Index that are shaping reward travel. Read here

ITC Advocate of the Year

The Incentive Travel Council "Advocate of the Year" honor is presented to an individual, business, or organization that takes an award-winning leadership role towards enhancing, educating and/or promoting incentive travel as a value driver for achieving performance. The award debuted in 2009 and the first recipient was Texas Roadhouse Restaurants who received this honor for their significant public support of the use of the incentive travel programs as cost-effective business investments. Watch for more information on upcoming "Advocate of the Year" nomination requests.

Congratulations to Marc Matthews, the ITC Star Award recipient for 2020!