IMA Summit 2019 - Education


Education Session #1 

Tuesday,  July 23, 11:00 am - 12:00 pm

Gift Card Hot Topic Round Tables  
Topic #1 - How Digital Delivery is Impacting the Gift Card Industry - Table Hosts:  Matias Marquez, Buyatab & Diane Walker, Reaf Marketing 

Topic #2 - Crypto Currency and Gift Cards - Table Hosts:  Caitlin Skulley, Flexa & Rebekka Rea, Swych

Topic #3 - Promotions and Arbitrage - Table Hosts:  Martha Weaver, Raise & Jim Atten, Retail Me Not 

Scotch/Whiskey –  Incentive/Recognition – Tomato/Tomahto?
 Is scotch whiskey? Is whiskey the same as scotch. The answer: Yes and No.

Believe it or not this is the same discussion we need to have about recognition and incentives. Is recognition an incentive? Is an incentive recognition? The answer: Maybe and maybe.

Too often the terms recognition and incentive are conflated. Consequently, the design, and ultimately the success of the program suffers. Knowing how incentives and recognition programs differ is critical to creating successful solutions that drive performance. Even professionals in the industry seem to have wildly different perspectives when it comes to these pillars of behavior change and motivation.

Attend this session to learn the difference between breaking behavioral inertia and maintaining it. 

Insights into Global Reward Programs 

A view from Down Under, India, the UK & Europe highlight the challenges, does best practice differ greatly across the globe.

What’s trending for 2020 in Travel  

More details coming soon. 

Education Session #2

Tuesday,  July 23, 1:00 pm - 2:00 pm

Do you really think that these new reward options will be in your reward catalog in the future? 
There are so many new reward options, deliverables, and products coming our way . . . are we designing rewards for the Jetson's? You need to be building rewards portfolios for the future!

The Life of an Incentive Program 3.0
Moderator : Peter Cannon
Panelist : Mark Herbert

This will be an interactive panel discussion regarding the nuts and bolts of the incentive/performance industry.  Four solution providers will share first-hand insights into identifying potential clients, penetrating the layers of decision makers, scheduling that first presentation, planning and budgeting. They will also discuss the many approaches to launching, the methodology of statistical measurements and, the importance of seamless reward programs. Learn the key to turning that successful Incentive program into a long-term relationship.   

Gift Card Breakage: It's Complicated! 
Presenter:  Brenda Gilpatrick

Gift card breakage is a complicated and controversial topic. To better understand total breakage value in the U.S., Raise commissioned a report which amassed and synthesized publicly available data from such sources as annual reports and quarterly earnings calls and then matched that data to retail sales using statistical analysis to draw key conclusions. This session will report on those findings and share the methodology—with the ultimate objective of providing accurate numbers that the industry can use to drive more redemption and ensure consumers are getting the full value of their gift cards.  

Education Session #3 

Tuesday,  July 23, 2:30 pm - 3:30 pm

Considerations for Creating Global Programs / Expanding U.S. Programs
Presenter: David Gould

This session will cover the key considerations when designing a Global program including audience (countries, cultures, sensitivities), rewards (categories, range, Logistics, SLAs, support),  languages, currencies, time zones and partnering (technology, fulfilment, service, support), contracting and billing challenges.

How to Work with Promotional Product Distributors 
Research has shown that a source of growth for the incentive industry can be found by enlisting the active participation of promotional product distributors to sell incentive programs to their existing customers, that are currently only buying promotional products.  

Much has been done at ASI and PPAI shows trying to educate the promotional product distributors about the incentive industry, but little has been done to educate incentive professionals on what the needs of the promotional product distributors are and how best to speak their language and provide them the tools and information they need to more easily begin working with their customers. This session will provide the information needed to successfully tap into this market.

B2B Gift Cards 

Best practices for a gift card program from the experts- a merchant point of view.

Education Session #4

Wednesday,  July 24, 9:30 am - 10:30 am

Improve the Design and Results of Incentive Programs by Using Motivation Assessments
Motivation Assessments are tools which can help incentive program planners and sponsors design more effective incentive and recognition programs, by understanding the personal motivators of the program participants.  These insights help planners craft the program award selection, communications plan and determine the need for integrated training and coaching. Participants will learn about the "Motivators Assessment" from The Culture Works, a research-based system based on the N.Y. Times bestselling book "What Motivates Me," by Chester Elton and Adrian Gostick and motivationWorks, an assessment system based on the Self-Determination Theory of Edward Deci, PhD. which was highlighted in the Dan Pink's book "Drive."

Gift Card Fraud - What's Happening Out There and How to Partner with your B2B Vendors to Combat it
Moderator:  Martha Weaver, Director of Merchant Relations, Raise.Com
Tom Olk, EVP Risk and Operations, Raise.Com
Cindy Mielke Director, Brand Relationships, Tango Card Inc.

Industry Leaders come together to discuss the fraud trends occurring in the industry today and will share ways in which brands can work with their B2B partners to proactively identify and prevent gift card fraud online, in store and via your B2B channels.  

International Panel: The Future of Recognition

Hear from IMA’s global members about rewards and recognition in their regions. 

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