About the Incentive Marketing Association - Middle East & Africa Chapter


The Incentive Marketing Association Middle East & Africa (IMA MEA) is a regional chapter of the global Incentive Marketing Association (IMA) based in the USA, and we believe in the power of incentive and reward programmes as tools that drive loyalty between brands and their customers and employees.

Our members are global leaders in providing products and services such as employee rewards and benefits, prepaid cards and gift cards, as well as agency and loyalty marketing and consultancy services.

Along with regular education and case studies from innovative blue chip brands, the IMA MEA provides valuable opportunities for networking and education. Together we will increase the awareness of the power and success of incentive programmes and champion their benefits with the goal of driving our shared success.