Areas of expertise include the following:
Awards/Corporate Gifts
Channel
Corporate Gifts and Incentives
Customer Loyalty
Digital
Employee Engagement
Events and Travel
Gift Cards
Global
Incentive and Engagement Solutions
Marketing, Communications & Business Development
Payments
Reps
Sales Incentives
Miscellaneous
Award Vehicles, Award Investment, Tax Implications
Brand Name Gifts
Cash v. Merchandise
Corporate Gifting
Channel Incentives
Channel Loyalty
Benefits of Incentives
Designing Effective Incentive Programs
General incentive programs
Loyalty, Reward & Recognition Programs
Migration of Promotional Product Specialists into Incentives
Personal & Company Branding
Customer loyalty strategy, program design and analytics
Consumer Promotions
Relationship/Loyalty Marketing/CRM
Virtual and Digital Solutions
Technology Platforms
Selling in a Digital World
eCommerce
Digital Marketing, Email & Direct Response Marketing
Employee Engagement
Employee Recognition
Employee Referrals Programs
Event Experiences
Incentive Group Travel Planner
On site Events
B2B Gift Cards
Ecard Product Development, Sales And Strategy
Future of GC Markets & Industry
Gift Card B2B Sales & Marketing
Gift Card Online Marketing (SEO/SEM/Affiliate)
Loss & Fraud Prevention in the Gift Card Industry
Prepaid/Emerging Payments
Third Party Gift Card Mall Expertise
Africa & Developing Territories
Economic & Audience Profiling in Africa
Fulfillment in Mexico for Overseas Incentive Companies
International – Europe
Global Retail Relationships
Developing Solutions to Meet Market Demand
Human Behavior Motivation
Types of Incentive Programs
Incentive program design and communications
Program Logistics Methodology
Program Campaigns
Safety & Wellness Incentive Programs
Total Engagement / Total Rewards Solutions
Strategic Program Design – Design thinking certificate from Darden Business School UVA
Health & Wellness Programs
B2B Marketing/Marketing Strategy
Brand & Advertising Strategies
Brand Management
Communication Strategies
Content Creation
Content Marketing Strategy
Customer Acquisition/Lead Generation
Demand Generation
Lead generation
Marketing Programs
Marketing Strategy
New Business Analysis/Contract Negotiation
Prospecting New B2B clients
Public Relations
Trade Shows/ Choosing Trade Shows that Fit the Brand
Social Media/Interactive Marketing
Selling Incentives
Inbound Marketing
Motivation; Igniting Passion in People
Payment & Fulfillment Solutions in BRICS
Payment Industry: Merchant Processing, Payment Solutions, Transaction Processing, Mobile Payments
Rep. Group Management
Selecting Reps, Distributors and Advertising
Direct Sales Motivation strategy, design and analytics
Indirect Sales (Channel Dealer) motivation strategy, program design and analytics
Sales operations/process/management
Sales Incentives and Channel Programs
Achieving goals through partnerships (in and out of incentive industry)
Entrepreneurism
Industry Research and Analysis
Market Trends and Outlook
Innovation/Product Design
Membership programs
Organizational Culture; Culture Alignment
Partner Enablement
Primary & Secondary Markets
Standalone Platforms Like Peer-To-Peer, Spot Awards, Sales Incentives, Employee and Customer Loyalty
Strategy, Planning, Budgeting & Analysis
Storytelling
The “How To” for Entering the Premium Maze
Training for End Users and Resellers