IMA Industry Employee Recognition Experts

IMA members are the best recognition experts for information and education about incentive, engagement and recognition programs.  That’s why we’ve created the IMA Industry Experts Bureau. The incentive experts bureau serves as a resource for people within the industry who are looking for speakers and authors regarding specific topics, and for the public and media.   

The experts bureau is an integral part of the IMA’s efforts to champion incentive, engagement and recognition programs with the business community. IMA industry experts share their knowledge by developing and presenting educational programs, and/or writing articles on a wide range of topics across the incentive industry. 

There is no fee for using our IMA experts, though we do request that travel expenses are paid for as appropriate.

To request a presenter, please complete the Expert Request Form or contact Ione Terrio at or Karen Wesloh at or by phone at 952-928-4649. 

Do you want to contribute as an expert? Members may sign up online here.
Areas of expertise include the following:

Awards/Corporate Gifts
Corporate Gifts and Incentives
Customer Loyalty
Employee Engagement
Events and Travel
Gift Cards
Incentive and Engagement Solutions
Marketing, Communications & Business Development
Sales Incentives

Awards/Corporate Gifts

Award Vehicles, Award Investment, Tax Implications 
Brand Name Gifts
Cash v. Merchandise 
Corporate Gifting


Channel Incentives
Channel Loyalty

Corporate Gifts and Incentives

Benefits of Incentives
Designing Effective Incentive Programs 
General incentive programs
Loyalty, Reward & Recognition Programs
Migration of Promotional Product Specialists into Incentives
Personal & Company Branding 

Customer Loyalty

Customer loyalty strategy, program design and analytics
Consumer Promotions
Relationship/Loyalty Marketing/CRM


Virtual and Digital Solutions
Technology Platforms
Selling in a Digital World 
Digital Marketing, Email & Direct Response Marketing

Employee Engagement

Employee Engagement
Employee Recognition
Employee Referrals Programs

Events and Travel

Event Experiences 
Incentive Group Travel Planner
On site Events

Gift Cards

B2B Gift Cards
Ecard Product Development, Sales And Strategy
Future of GC Markets & Industry
Gift Card B2B Sales & Marketing
Gift Card Online Marketing (SEO/SEM/Affiliate)
Loss & Fraud Prevention in the Gift Card Industry
Prepaid/Emerging Payments
Third Party Gift Card Mall Expertise


Africa & Developing Territories
Economic & Audience Profiling in Africa
Fulfillment in Mexico for Overseas Incentive Companies 
International – Europe
Global Retail Relationships

Incentive and Engagement Solutions

Developing Solutions to Meet Market Demand
Human Behavior Motivation 
Types of Incentive Programs 
Incentive program design and communications
Program Logistics Methodology
Program Campaigns 
Safety & Wellness Incentive Programs 
Total Engagement / Total Rewards Solutions 
Strategic Program Design – Design thinking certificate from Darden Business School UVA
Health & Wellness Programs

Marketing, Communications & Business Development

B2B Marketing/Marketing Strategy
Brand & Advertising Strategies
Brand Management 
Communication Strategies 
Content Creation 
Content Marketing Strategy
Customer Acquisition/Lead Generation
Demand Generation
Lead generation
Marketing Programs
Marketing Strategy
New Business Analysis/Contract Negotiation
Prospecting New B2B clients
Public Relations
Trade Shows/ Choosing Trade Shows that Fit the Brand
Social Media/Interactive Marketing
Selling Incentives
Inbound Marketing 
Motivation; Igniting Passion in People 


Payment & Fulfillment Solutions in BRICS
Payment Industry: Merchant Processing, Payment Solutions, Transaction Processing, Mobile Payments


Rep. Group Management
Selecting Reps, Distributors and Advertising

Sales Incentives

Direct Sales Motivation strategy, design and analytics 
Indirect Sales (Channel Dealer) motivation strategy, program design and analytics
Sales operations/process/management
Sales Incentives and Channel Programs


Achieving goals through partnerships (in and out of incentive industry)
Industry Research and Analysis
Market Trends and Outlook
Innovation/Product Design
Membership programs 
Organizational Culture; Culture Alignment 
Partner Enablement
Primary & Secondary Markets
Standalone Platforms Like Peer-To-Peer, Spot Awards, Sales Incentives, Employee and Customer Loyalty
Strategy, Planning, Budgeting & Analysis
The “How To” for Entering the Premium Maze
Training for End Users and Resellers