Welcome to the Incentive Resource Guide

Today’s businesses are using more reward and recognition programs to improve employee engagement, increase sales and enhance customer loyalty. The Incentive Marketing Association (IMA) is a trade association that brings together the industry’s top experts and incentive providers.

When you use IMA members, you are leveraging the power of a global network. IMA members include program design experts and suppliers that offer the best prices, services and the right rewards. They also have the latest systems and technology to help you with personalization, branding and automation so you can deliver truly memorable and engaging experiences, and the results you are looking for.

Click on the sections below to learn more about how our experts can help you with the programs and resources you need or download the PDF of the guide.

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Best Practice Resources and Service Providers

The Incentive & Engagement Solution Providers (IESP) members are industry leaders in designing non-cash reward, recognition and incentive programs. They source products and services to help you engage employees and customers and improve business performance. IESP companies use today’s information and emerging trends to anticipate change and identify the key strategies to help businesses thrive. They provide valuable “how to” and “best practice” resources you can use with your team and in securing support for your programs.




IESP Directory      


With the increasing demand from the C-Suite on leveraging their spend on the most effective tools, incentive program sponsors are having to justify the budgets spent on these types of programs. The IESP works to show the measurable ROI for these types of programs through the sharing of successful programs and the results that they have obtained.
Mark Herbert, President & CEO, Incentive Solutions

Save Time and Money With Volume Discounts

The Incentive Gift Card Council (IGCC) is comprised of many different types of companies  within  the  gift  card  industry including  Merchant  Partners  (retail, dining or entertainment), Distribution Partners (multiple brands, open loop, etc.)  Vendor Partners (card printers, marketing agencies, etc.) and Agency Partners (manage gift card programs on behalf of brands). You will find what you’re looking for to either jump start your gift card program or enhance an existing one.

Working with IGCC members saves you time and money with volume discounts, hundreds of brand options, personalization for any need and online account management to simplify ordering and repeat purchases.

IGCC members truly are the industry experts. When someone is looking for a gift card provider or merchant, you want someone who really knows the industry and can bring an array of knowledge and resources to the table. Our members pay attention to emerging issues such as fraud and security and are better prepared to provide solutions with this in mind. We also stay on top of trends so we can help people look at where gift cards are going and provide solutions with an inherent longer-term benefit.
Ashley Harris, Senior Director of Strategic Partnerships, NGC, A Blackhawk Network Business

Corporate Gift Suppliers 

The Incentive Manufacturers & Representatives Alliance (IMRA) is comprised of corporate gift suppliers and independent manufacturer’s representatives providing brand name merchandise to incentive program providers.

IMRA members provide expertise and work with suppliers to offer the most popular merchandise, best deals and streamline your  search  from  thousands  of  brands  to the selection best suited to your program needs.

Use our Brand Search Tool to find your nearest manufacturer’s representative for your desired brand.

Just because a customer has specific merchandise item in mind, that doesn't mean it's the best fit for their intended recipients. Reps are familiar with what type of product works with which demographic to achieve the desired result. We can steer them away from products we've had trouble with, and we can introduce them to hot new items that are performing well.
Chris Harrison, National Sales Manager, KleerWest

Providers of Individual and Group Travel Rewards

The Incentive Travel Council (ITC) focuses on helping organizations better understand how they can continue to grow business performance through reward and  recognition  travel  and  experiences. ITC members bring top level expertise from  leading  companies  providing  travel and experiential incentive programs.

Today’s employees are more seasoned travelers, and they want an entire experience. Attractive options include things that they could not access on their own, such as tickets to an exclusive or private event, back-stage or private party passes or luxury resorts that they could not otherwise afford. ITC members have all the latest information to help you create a meaningful incentive travel experience.
Marc Matthews, President & CEO, Pulse Experiential Travel

In  today’s ever-expanding global economy, multinational companies with culturally diverse employee groups are looking for ways to engage employees and reward performance across their organizations. Having  incentive partners around the world expands the ways IMA members can help businesses.

IMA Europe – members bring the benefits of incentive marketing programs to organizations across Europe. IMA Europe members are from Italy, Russia, Germany, Benelux, the UK and Ireland.

Our diversity is what puts the IMA head and shoulders above other organizations. We help each other, we share expertise. Often programs have multiple languages, regulations etc. so having partners around the world, adds phenomenal value at a relatively low cost.
Fintan Connolly, Chief Revenue Officer, Motisha

IMA Brasil – brings the benefits of the industry-leading knowledge and best practices of the IMA to companies in Brasil and the surrounding region.


IMA Middle East Africa – brings awareness of the power and success of incentive programs to drive loyalty between brands and their customers and employees.


Resource Guide Advertisers

Take a look at some of the great products and services our IMA members offer by reviewing our 2021-2022 Annual Partners and supporting advertisers.