Incentive Professional (IP) Designation

Incentive Professional Exam - IMA IP Designation

The Incentive Marketing Association IP designation is the first step to getting your CPIM certification.  Individuals may earn their IP by registering for, and successfully passing the examination.

Join the 200+ incentive leaders who have enhanced their professional standing, expertise, and knowledge in the industry by obtaining your IP designation today!

Benefits of an IP Designation:

  • Recognizes your advanced expertise in the incentive industry
  • Helps you stay abreast of the latest industry research, trends, and more
  • Proven knowledge in the incentive industry
  • Enhances your professional standing in the incentive industry

IMA Member IP Exam Registration

Non-Member IP Exam Registration

Click the button below to view Part I and Part II of the IP Course.

IP Course Recording

The IMA offers materials which include a downloadable Principles of Results-Based Incentive Program Design Source Book, a web page of 30+ resource documents, and a video file of an instructor teaching an in-person course offering. A classroom style instruction is also offered yearly at the Summit.

The website-accessible Principles curriculum is available for free to IMA members.
Non-members can purchase the materials for $75.


Non-Members: Purchase the Principles of Result-Based Incentive Program Curriculum
Members: Log in and view the Principles of Result-Based Incentive Program Curriculum and IP Video

Successful completion of the Incentive Professional exam requires the candidate to know the steps in designing, developing, and implementing an incentive program, considerations for sales incentives, employee recognition programs, safety programs, and consumer promotions. In addition, the Incentive exam covers use of appropriate award choices, including merchandise, travel, and gift cards, and knowledge of methods to track and measure program effectiveness.

The exam is $150 for IMA members and $300 for non-members. The exam consists of 98 multiple-choice and essay questions. The exam is available online year round or in person at the Summit. To register, complete the Incentive Professional (IP) Exam Registration Form.

IMA Member Registration

Non-Member Registration

The proposed Quantity Purchase Discount for the exam is as follows, based on the total number of exam seats paid within the same calendar year (1/1-12/31) by a Member Company or Qualified Group at the time that the exam seats are purchased:

 1-3 seats:  No discount
 4-7 seats:  10% off
 8-11 seats:  20% off
 12-15 seats:  30% off
 16-19 seats:  40% off
 20 & over seats:  50% off

IP recipients may use the IP designation after their name, and in business promotion and corresponding materials. In addition, the IP designation will be used in IMA print and online directories by their name.

After that, continue your success by completing your CPIM designation.

If you have additional questions please contact, Emily Johnson at or 952-928-4649.