Incentive Marketing Association

The Incentive Marketing Association (IMA) is a trade association comprising the leading companies in the $90 billion incentive industry. We are the only organization representing every segment of the incentive marketplace. Connecting with fellow IMA members is a great way to grow your incentive business network. 

For incentive program managers, the IMA brings together all the people, resources and best practices you need to develop and manage your reward and recognition programs to improve employee engagement, increase sales and enhance customer loyalty.

Annual Partners


Our Members

The IMA focuses on expanding the incentive marketplace while the IMA Strategic Industry Groups (SIGs) and IMA Chapters provide expertise and education to their respective market segments and regions to increase visibility and business opportunities.

IMA International