Upcoming Networking & Education Sessions


Check back here for details on our upcoming networking and education sessions! Click here to view recordings of past sessions.

October

Liven Up Your Incentive Program with Experiential Communication

Tuesday, October 20 | 11:00 am - 11:30 am CT

The debate of the impact of cash vs non cash rewards is over and companies are seeing the benefits of adding experiential rewards as an incentive, over traditional rewards. But this is just the start. How can companies further maximise on the psychology of face to face interaction and lasting impact of experiential events on their audience? Live in-program activities work to ensure education, understanding and engagement of an incentive from the outset and throughout its lifecycle. They work hand in hand from start to finish to maintain visibility, drive behaviour and make the necessary impact to achieve desired KPIs.

Presented by David Gould, CPIM, 360insights

After spending 20+ years in senior positions at various companies in the Tech channel, David joined CR Worldwide, as CEO, in 2014. In September 2020, CR Worldwide was acquired by 360insights, a leading Channel Incentive Management company. David is currently Managing Director, Europe, for 360insights, responsible for developing and growing the business to support new and existing clients in Europe. He is also a board member of the Incentive Marketing Association (IMA) and past president for the Incentive and Engagement Solution Providers (IESP) Strategic Industry Group (SIG).

It's all About the Data - Using Program Data to Take Your Incentive Program to the Next Level

Tuesday, October 20 | 11:00 am - 12:30 pm CT

As we all know data is everything. In this session we will collectively discuss how agencies use data in distribution programs to: identify brand believers,  create brand believers, increase share of wallet/sales, etc.

This session will help answer questions like:
  • Why can Incentive Programs give me data that my own IT can not give me?
  • How do I use data to motivate the channel to sell products they are not selling?
  • How do I protect my A customers and move B customers closer to A customers?
  • How can I use program data to communicate to my sales people who their best customer (at the rep level) is?

Presented by Peter Goldberger, IP, Incentive Team

Peter is a Sr. Partner for Incentive Team and has been in sales and marketing for 25 years spending the last 18 in the sales performance improvement industry. During his tenure within the performance improvement industry he has worked with high level Fortune 500 clients such as Mohawk Industries, Black and Decker, and Ashley Furniture.

Peter was highlighted in
Selling Power and Incentive Magazine discussing his expertise in delivering a high-powered, engaging channel marketing program. He has also been recognized by the IMA and Nielson multiple times for his expertise with engaging participants.
 

Incentives from a CFOs / Accountants Perspective

Tuesday, October 20 from 11:00 am - 12:30 pm CT

This session is intended to help the audience understand the perspective that a finance lead will take when looking at an incentive program.  As a Fellow of the Chartered Institute of Management Accountant with an MBA and IP, Brian Dunne will show this analytical viewing with real examples. After this session, you will understand the key models used by accountants but in a bite-sized, usable way as well as understand how an accountant is hard wired at risk vs. return.

Presented by Brian Dunne, IP, GiftCard.Consulting

Brian is CEO of GiftCard.Consulting and has a wide range of connections throughout a variety of industries including payments, gift cards, rewards and retail. With a background in both management and business administration, Brian has decades of experience and a wealth of knowledge to bring to your business. Brian proudly holds a Karen Renk Fellowship of IMA, Founder of IMA Europe, a life time achievement of the Gift Card And Voucher Association. Brian is a Chartered Management Accountant and a Masters of Business Administration. Known as Mr Gift Card and having worked with many of the leading retailers and incentive providers across the globe his expertise is prized by so many.