Liven Up Your Incentive Program with Experiential Communication

Tuesday, October 20 | 11:00 am - 12:30 pm CT

The debate of the impact of cash vs non cash rewards is over and companies are seeing the benefits of adding experiential rewards as an incentive, over traditional rewards. But this is just the start. How can companies further maximise on the psychology of face to face interaction and lasting impact of experiential events on their audience? Live in-program activities work to ensure education, understanding and engagement of an incentive from the outset and throughout its lifecycle. They work hand in hand from start to finish to maintain visibility, drive behaviour and make the necessary impact to achieve desired KPIs.


Presented by David Gould, CPIM, 360insights

After spending 20+ years in senior positions at various companies in the Tech channel, David joined CR Worldwide, as CEO, in 2014. In September 2020, CR Worldwide was acquired by 360insights, a leading Channel Incentive Management company. David is currently Managing Director, Europe, for 360insights, responsible for developing and growing the business to support new and existing clients in Europe. He is also a board member of the Incentive Marketing Association (IMA) and past president for the Incentive and Engagement Solution Providers (IESP) Strategic Industry Group (SIG).