IMA News & Press Releases

The IMA News section is a collection of articles both released by IMA as well as articles featuring IMA members.

Strengthening Ties: Business Gifting, As Strong a Tool as Ever

Posted on 7/28/2020
As America continues to grapple with the COVID-19 pandemic, some best practices in reward and incentive programs are well positioned to strengthen B2B and B2C connections that might have weakened during the shutdown and ensuing economic hardships.

Ready for the Green Light

Posted on 7/28/2020
The COVID-19 pandemic has shaken up business operations globally, but when any sense of normalcy returns, the fundamentals of transactions should remain.

Customer Retention Strategies During the Pandemic

Posted on 6/16/2020
What steps can plumbing and heating businesses take to stand out from the competition?

Industry News & Press Releases

The Industry News & Press Release section includes postings on member companies and other incentive news.

What does the future hold for incentive travel?

Posted on 7/2/2020
C&IT speaks to Black Tomato's David Heron to find out why he's feeling cautiously optimistic.

Why You Should Offer Rewards—Not Discounts—To Recover from the Crisis

Posted on 6/29/2020
As businesses plan for a new normal and evaluate how to recover in the wake of COVID-19, the marketplace will quickly become oversaturated with consumer promotions.

IRF Pulse Survey: COVID-19's Impact on Rewards & Recognition

Posted on 6/23/2020
The impact of COVID-19 on the workforce globally has been significant.