IMA News & Press Releases

The IMA News section is a collection of articles both released by IMA as well as articles featuring IMA members.

New IGCC Guide Helps Organizations Optimize Gift Card Purchases for Employee Recognition

Posted on 11/18/2019
Just in time for end of year employee and customer recognition gifts, the Incentive Gift Card Council’s (IGCC) new buyer’s guide provides important tips and considerations to help buyers provide meaningful gift card choices and save money.

Onward & Upward: IMA Sees Membership Growth, Positive Direction

Posted on 11/12/2019
IMA continues to provide value for its members—promoting the use of incentives, helping to enhance business performance and connecting members from across the marketplace.

How Can CEOs Attract The Instagram Generation?

Posted on 10/31/2019
Big enterprises are creating workspace cultures designed to appeal to an Instagram generation in a bid to attract a new generation of contingent workers that value personal recognition over salary and are increasingly choosing start-ups over big busi

Industry News & Press Releases

The Industry News & Press Release section includes postings on member companies and other incentive news.

Giving Tuesday: How to Get Your Employees Involved

Posted on 12/3/2019
Volunteering is a great way for employees to give back to their communities and connect with the organization’s goals. Christina Zurek of IMA Member Company ITA Group, Inc. shares insights with HR Certification Institute

Blackhawk Network Study: Employees Want Gift Cards and Bonuses

Posted on 11/4/2019
New research examines what employees most prefer (and expect) from their employers to close out 2019

National Gift Card Rebrands as NGC

Posted on 10/28/2019
National Gift Card (NGC), one of the world’s largest and most-automated prepaid technology providers, has rebranded itself as “NGC.”