Incentive Travel Destination Preferences & Their Impact on Motivation

By Incentive Research Foundation

While the pandemic put incentive trips on hold, the 2022 IRF Destination Preferences Study shows that interest in incentive travel as a motivating sales reward has never been higher. In addition, many of the long-established practices associated with these trips are gradually returning to pre-pandemic levels.

The 2022 study was conducted in March and April of 2022, and builds on the 2021 Destination Preferences Study conducted in June 2021. In 2022, the IRF surveyed 405 full-time salespeople who have been eligible for an incentive trip at some point within the past three years, and focused on U.S. participants. The survey asked about several areas including perceived motivational appeal of incentive travel awards, fairness of the award process, destination preferences, and the aspects of an incentive trip they prioritized as being most important or motivating.

Additionally, Cvent and 3D Cruise Partners provided booking data to determine the degree of alignment between what travel planners were booking and participant preferences. This data showed strong alignment between the trips that are currently booked and what participants find most motivating . . . Continue reading.