Why You Should Offer Rewards—Not Discounts—To Recover from the Crisis

By Bill Warshauer, VP, Sales, Blackhawk Network

As businesses plan for a new normal and evaluate how to recover in the wake of COVID-19, the marketplace will quickly become oversaturated with consumer promotions. Competitors will all be in the same boat—scrambling to recoup losses incurred during the crisis—and ensuring that your brand stands out in the crowd requires a carefully planned marketing strategy.

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