Demand for Digital Gifting at All-Time High Says New Report

Enterprise Times by Roy Edwards


A new study by NAPCO Research, a retail research firm, examine the progress and growth areas in digital gifting programmes. The research is based on Blackhawk’s sales data. This includes gift cards sold directly from a restaurant and merchant’s website on its partners’ channels. The research suggests digital gifting rose by 92% since mid-March 2019. NAPCO’s third annual Merchant Gift Card E-Commerce Evaluation offers merchants the opportunity to compare results to previous years. Businesses can get insights into the performance of programmes, see progress in eCommerce sales channels and identify potential growth areas.

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