3 Must-Do Loyalty Strategies for Retailers to Re-Emerge From COVID-19

TotalRetail article by Allison Cripps


Predicting when the COVID-19 outbreak will subside, and then navigating consumer shopping behavior when it does, is a challenge for all retailers. Indicators suggest that consumers want to resume their retail rituals, with 33 percent of shoppers buying retail goods as much as they did before the coronavirus. Because of increased digital shopping and supply chain issues during the stay-at-home orders, only 48 percent of consumers were loyal to their “usual” brands.

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