This Incentive Actually Gets Workers to Stick with a Wellness Program

Employees rewarded with gift cards were more likely to complete wellness challenges in a new study

Published: Mar 22, 2019 

MarketWatch


Free money can’t get many workers to participate in a wellness program — but gift cards might.

One thing weighing down the booming $8 billion workplace wellness industry is that many workers opt out of participating in these programs. While a 2017 UnitedHealthcare consumer study found that 70% of companies now offer a workplace wellness program, less than a third of employees are willing to spend more than an hour a day improving their health and well-being, such as cooking healthy meals over getting takeout, or squeezing in the recommended 150 minutes (2.5 hours) of exercise a week. 

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