Measure & Improve
ROI Analysis Necessary for Successful Incentives
Premium Incentives Products feature article by Deborah L. Vence
In Premium Incentives Products' "Measure & Improve", experts discuss ROI analysis for incentives:
IESP Vice President David Gould, IP, of CR Worldwide Inc.; board member Chris Galloway, CPIM, of Animate Growth Partners; and IESP member Lincoln Smith, IP, HMI Performance Incentives all share advice, from how it helps determine where to invest money, ways to asses, and how to move forward with calculated results.