Research: Millennials Love Loyalty Programs
Hawk Incentives survey finds Millennials are more active in loyalty programs than older generations
An Incentive Magazine Article by Alex Palmer | June 04, 2018
Millennials may have a reputation for changing careers more often than members of older generations, but new research finds that they are plenty loyal when it comes to the programs they join -- especially when it might involve earning a gift card or other reward. A new report from Hawk Incentives, a Blackhawk Network business, finds that Millennials are members in an average of 6.5 loyalty programs, higher than the overall average of 6.2 programs. Additionally, they report being active in 4.2 programs, also more than the 3.9 programs in which all respondents said they were active.