Changing Behaviors for the Better

A poorly designed incentive program is almost always better than no program. A well-designed incentive program produces way better results than a poorly designed one.

OH&S article by Jerry Laws | January 01, 2018


This article has been developed from a conversation during the Incentive Marketing Association’s July 2017 annual Summit, when OH&S spoke with Sean Roark, CPIM, who was completing his term as president of IMA. He is a regular contributor to OH&S.

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