Partnership Done Right 

November 7, 2017  

STURBRIDGE OFFICE PARK, FISKDALE, MA – All Star Incentive Marketing is pleased to announce a new sales channel under the leadership of Heidi Chatfield.

A company veteran and incentive industry leader for almost two decades, Chatfield has built and is managing the All Star Value Added Reseller sales channel appropriately named VAR Alliance. Chatfield began her career at All Star 15 years ago working as Director of Marketing Communications. As her knowledge of the industry and strategic vision for the company grew, she was promoted to VP of Marketing and later to include head of Operations. Advanced to VP of Marketing and New Business Development, Chatfield has been a significant contributor to All Star’s growth strategy. As an industry advocate, Chatfield was one of the first 25 people to earn the Certified Professional of Incentive Management (CPIM) distinction. In addition to serving as Director on the board of the Incentive Marketing Association (IMA) for over seven years, Chatfield has earned Karen Renk Fellowship Award for demonstrating excellence, drive, and commitment to organizations growth.

Chatfield is passionate about the creation of this one of a kind reseller community. The All Star VAR Alliance affords resellers with several benefits to help them grow their business to include Protected Accounts, Territory Exclusivity, Marketing Funds, Communication Tools, and Subject Matter Experts. Chatfield explains “I am committed to engaging and motivating the right individuals, and rewarding appropriately for their success – a partnership done right. I work closely with each reseller to engagement the right clients, profile the business opportunities and create a strategy to deliver the optimal reward and recognition solution to the end client.”

According to President Brian Galonek, “Chatfield brings the perfect set of skills to best develop and manage this important channel for All Star. She has a unique ability to locate and partner with diverse resellers that represent the greatest opportunity to produce win-win relationships. Once on board, she will inspire them to pursue the broad range of opportunities that All Star’s solutions support, insuring a profitable relationship for all.”

Contact: Heidi Chatfield - All Star Incentive Marketing
P: 508-347-7672