CashStar Wins a 2017 Emerging Payments Award

CashStar Honored for Promotional Capabilities with its Gift Card Commerce Platform

November 29, 2017 09:00 AM Eastern Standard Time
PORTLAND, Maine--(BUSINESS WIRE)--CashStar, a market leader in gift card ecommerce solutions, today announced that it has won an Emerging Payments Award, which recognizes the achievements of payment organizations and programs. CashStar received a Silver Award in the Best Incentive Gift Card Programme category.

Working with the Emerging Payments Association, the Emerging Payments Awards is judged by a broad spectrum of independent industry experts. The judges reviewed and scored all of the qualifying entries to compile a short list and determine the overall winner from each category.

As part of a new website launch, a popular casual dining chain partnered with CashStar to reward its loyal customer base with a new promotional card. Launched on Black Friday 2016, the card was available for purchase for $100 and provided a $20 value per day towards the restaurant’s in-store food purchases through a specific date.

Through this unique promotion, the restaurant chain saw tremendous results, including high rates of customer engagement and broad awareness that differentiated the establishment from other restaurants.

“We are honored to be recognized for our work to deliver an innovative gift card experience that helped our customer increase engagement among their loyal patrons,” said Ben Kaplan, group vice president of CashStar, Blackhawk Network. “This successful program showcases the creativity and collaboration between CashStar and our customers to create unique consumer programs, and we look forward to working with other retail and restaurant brands on future innovative projects.”

About CashStar
CashStar is a leading provider of merchant solutions for gift card ecommerce, supporting multiple touchpoints across the customer lifecycle. Its award-winning platform, CashStar Commerce, is a flexible and market-proven solution that enables merchants to directly market, sell and distribute digital and plastic gift cards across channels and devices. With security, scalability and reliability integral to the platform’s foundation, CashStar clients can focus more on creating great customer experiences, growing gift card revenue and driving omni-channel engagement. CashStar clients include top brands like SEPHORA, Starbucks, The Home Depot, Uber and Walmart. CashStar is a Blackhawk Network Business. To learn more about CashStar’s solutions, please visit, follow @CashStar or email

About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit,, or our product websites,,, and

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Gina Devine, 617-986-5038