Cash Isn’t (Always) King
Why incentive marketing will dominate emerging telecom markets
Reloadly blog by Justin Calderon
Incentive marketing has become a must-have customer engagement strategy for many businesses in developed countries. In markets where cash is no longer king, building non-cash rewards is seen as a no brainer.
Now, in emerging markets, where cash is still very much king, incentive marketing managers are proving that non-cash rewards can still be very successful even in the cash-dominated world.
Experts in global and Africa-focused telecom marketing have underscored three reasons for the likelihood of incentive marketing success taking off in the emerging world.
MEA Treasurer Debbie Ghillino, The Incentive Company
IESP Member Lincoln Smith, IP, HMI Performance Incentives
IMA Member Company Blackhawk Network
IMA Member Company Incentive Federation, Inc.
IMA Member Company Virtual Incentives