The Corporate Gifts Market Presents Opportunity For Promotional Products Pros

An education session at the ASI Show Chicago shed light on the potential.

Advertising Specialty Institute article by Dawn Shurmaitis

Barb Hendrickson knew the incentive/corporate gifts market was a potential gold mine the day she received a $30,000 commission on a trip she arranged for clients to celebrate a pro bowl with a big “watch” party in Hawaii.

“Do not discount travel,” said Hendrickson, president of Visible Communication, and a charter member of the Incentive Marketing Association (IMA) during her class, “Corporate Gifts 101,” on Education Day at the ASI Show Chicago. Her class was presented in partnership with IMA, a nonprofit trade association for the corporate gift and incentive industry.

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IMA Member, Barb Hendrickson, CPIM, Visible Communication LLC