RepLink Awards Suppliers for Data Entry Quality 

RepLink, the incentive industry database of merchandise, has named the top merchandise suppliers with the coveted Excellence in Data Entry award. Presentations were made during the 2018 IMRA conference in Memphis, TN in April. The EDE award is based on votes from the nearly 100 incentive reps who use their suppliers’ product information in RepLink to prepare sales presentations for their incentive customers.

For the past 13 years, reps have been asked to grade their suppliers’ product information based on four criteria: timeliness of the information, accuracy of the pricing and descriptive information, completeness of the data, and the overall desire created by the sales description.

The data entry survey is sent to the independent reps that have been authorized to sell the brands included in the RepLink database. This year’s survey generated the largest response ever and based on rep evaluations, suppliers scored the highest level of overall product quality in the history of the award. 84% of the suppliers had an average quality score of 4.0 or higher and two suppliers scored a perfect 5.0.

In today’s digital world, the RepLink database of more than 120,000 incentive products is available to the reps but also is accessed by the largest incentive resellers, various websites and imported directly into hundreds of online award and recognition incentive programs. This level of product visibility creates a demand for product information that fits the EDE judging standards.

The top incentive product supplier was Jura, the U.S. leader in premium coffee equipment for the home. They are one of two suppliers scoring a perfect 5.0. The top 10 EDE award suppliers named are: AMC Special Markets, Elite Creations, Epic International, Incentive Concepts, JCS Home Appliances, Jilco, KleerWest, Omaha Steaks, PMC/Almo, and Zane’s Cycle. The top National Marketing Company was O’Rourke Sales Company.

RepLink also recognizes the best suppliers who provide products for ShipQuick, a special product collection for online incentive award platforms. Criteria for this award include shipping and service performance plus response speed and interface with RepLink. The 2018 ShipQuick top suppliers are Jilco, a jewelry manufacturer and Epic International, a national marketing company.

The RepLink product database was originally developed to help incentive reps prepare sales presentations and provide customers with product details. The service has expanded to provide incentive resellers with access to the complete database and also receive customized product feeds to support online award platforms.

RepLink has served the incentive industry since 1993.

For more information, contact Jon Hanson, CEO, at jon@replink.com or 877-757-4321 Ext. 80.

Pix: Leslie Roper, O’Rourke Sales Company receiving award from Mary Hanson, RepLink.