Gift Cards' Promotional Potential 

A conversation with GC Incentives' Cindy Mielke 

Incentive magazine article by Alex Palmer | March 06, 2018

Gift cards have been undergoing an evolution in recent years, expanding from serving a specific, limited (if important) function, to something more holistic; shifting from "gifts" to "branded currency" that offers a far wider range of possibilities, as employee incentives for self-use or promotional tools for consumers. To learn more about where gift cards are going, we spoke with Cindy Mielke, CPIM, director of marketing and sales operations for GC Incentives and GiftCertificates.com. She discussed the changes she is seeing and the promise this expanding segment of the industry offers for incentive planners, marketers, and merchants alike. 

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