Boost Sales with Gifts and Incentives

By Sara Lavenduski
Published in Web Exclusive
Thursday, January 25, 2018

Incentive programs are a natural expansion of a promotional products business. That was the message from Sean Roark, a member of the Incentive Marketing Association and the VP of incentive programs for PromoPros (asi/300654) and sister company IncentPros, at an Education Day session at ASI Dallas. In fact, incentives, which include brand-name merchandise, gift cards and travel experiences, is a market worth $90 billion, and it’s growing about 5% a year, according to Roark.