Program Success? Measure to Manage

IESP | Tuesday, July 12 | 1:00 - 2:00 PM 

How do you know if your incentive program is successful? With more sophisticated technology platforms available, you can measure more than ever. This session looks at the measures of success and how to drive return on investment. We will explore the importance of deciding the measures of success during program design and throughout the life cycle of incentive programs.  

David Gould, CPIM, Managing Director, Europe at 360insights

David holds a Bachelor’s (HONS) degree in Mechanical Engineering, graduating from the University of Westminster in London, UK. In 2014, after 23 years in the I.T. channel in various senior leadership roles, he moved into the incentive industry in the role of CEO at CR Worldwide, a full-service Incentives Solution Provider which was acquired by 360insights, a Channel Incentive Management (CIM) company, in 2020. David’s role then changed to Managing Director, Europe at 360insights. He has been an active member of the IMA since 2014. Since 2018, he has served on the board of the Incentive & Engagement Solution Providers (IESP), an IMA Strategic Industry Group (SIG) in various positions including president in 2020. In July 2019, he gained the Certified Professional of Incentive Management (CPIM) designation and was also appointed to the IMA. In January 2022, he commenced a 3-year term as a Trustee at the Incentive Research Foundation (IRF), serving on its board.